NCC restates commitment to funding research works

NCC restates commitment to funding research works

NCC Boss, Umar Garba Danbatta

The Nigerian Communications Commission (NCC) said it would continue to encourage research works in line with its mandate of ensuring excellence in all Human endeavors.Prof. Umar Danbatta, Executive Director of NCC, disclosed this when he received some research projects from Federal University of Technology FUT Minna, on Monday in Abuja.

The projects -Mobile Communication Based Walking Stick and SIMless Data and Voice Connection, using multiple operators enable SIM Card were funded by the NCC.Danbatta, represented by Mr Ubale Maska, Executive Technical Services of the NCC said the commission was happy with the results shown by the university.

The NCC boss said the commission would encourage the researchers to get investors who would continue to explore the research.According to him the projects were in line with the mandate of the commission as well as the eight point agenda of the current leadership.

“The project shows that FUT Minna has been able to accomplish every single thing with the grant given by the NCC, and that they were visionary enough to look beyond what we expected them to do.“You have to consciously choose the SIM you want but the project on super SIM card can automatically select the SIM with the available network based on pre-determined instructions so it is very relevant.

“And the project is in line with the consideration for national roaming that is being promoted now by the commission.Danbatta said that the project was funded by NCC with about N4 million.

“We had hoped they would do it within a year so that they will get more but it has taken the last three years but we are happy because work like this is usually on-going all times,’’ he said.

Prof. Moses Olutoye, Deputy Director Research, FUT Minna who represented the Vice Chancellor Prof. Abdullahi Bala, said the first project -the walking stick can be used at old age or when you are in danger.Olutoye said it was designed to look like a walking stick but it is not an ordinary walking stick.

“It is designed to make calls and it has some other device that can detect obstacles in case you are approaching a danger point, it is enabled for the blind and the disabled to avoid obstacles.Prof. Abiodun Abinu, the Lead Researcher and Head of Department of Mechatronics Engineering, FUT Minna speaking on the second project SIMless Data, said people carry a lot of phones or SIMs as a result of quality of service.

Abinu said using basic engineering and the technology behind mobile phone, the researchers infused in it artificial intelligence system to be able to take intelligent decision.“With this project, subscribers can enjoy quality of service even without having more than one phone,’’ he said adding that the product will soon hit the market,’’ he said.

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Google pushes artificial intelligence for upgraded news app

Google pushes artificial intelligence for upgraded news app

(FILES) This file photo taken on October 20, 2016 shows a woman taking pictures after the opening of Google’s pop-up store in New York. A trio of former Google employees on September 14, 2017, filed a lawsuit accusing the technology giant of paying women less than men for the same work. The lawsuit filed in a San Francisco state court on behalf of the three women accused Google of “systemic and pervasive pay and promotion discrimination against its female employees” in California./ AFP PHOTO / Jewel SAMAD

For its updated news application, Google is doubling down on the use of artificial intelligence as part of an effort to weed our disinformation and help users get viewpoints beyond their own “filter bubble.”

Google chief Sundar Pichai, who unveiled the updated Google News earlier this month, said the app now “surfaces the news you care about from trusted sources while still giving you a full range of perspectives on events.”

It marks Google’s latest effort to be at the center of online news and includes a new push to help publishers get paid subscribers through the tech giant’s platform.

According to product chief Trystan Upstill, the news app “uses the best of artificial intelligence to find the best of human intelligence — the great reporting done by journalists around the globe.”

While the app will enable users to get “personalized” news, it will also include top stories for all readers, aiming to break the so-called filter bubble of information designed to reinforce people’s biases.

“Having a productive conversation or debate requires everyone to have access to the same information,” Upstill said.

He said the “full coverage” feed would be the same for everyone — “an unpersonalized view of events from a range of trusted news sources.”

Some journalism industry veterans were skeptical about the effort to replace human editors with machine curators.

“There’s been a fantasy of (algorithmic) personalized news for a log time,” said New York University journalism professor Meredith Broussard.

“Nobody has ever gotten it right. I think that news designers and home page editors do a good job of curating already.”

Google and Facebook have also been criticized for scooping up most online ad revenues and for enabling false information to spread.

Recently, News Corp. CEO Robert Thomson called for an “algorithm review board” that would “oversee these historically influential digital platforms and ensure that there is no algorithmic abuse or censorship.”

Changing news ecosystem
In the new app, Google’s “newsstand” addresses some concerns by allowing users to sign up for subscriptions using their Google accounts, and will enable publishers to connect with readers directly.

Dan Kennedy, a Northeastern University journalism professor, said the revamped news app appears to be positive for the news ecosystem.

“For many years, Google refused to share ad revenues with news organizations on the grounds that Google was driving traffic to them, and that it was up to those organizations to figure out how to monetize that traffic,” Kennedy said.

“Now, with more than 90 percent of all new digital ad revenues going to Google and Facebook, Google is finally acknowledging that it’s time to try something else.”

Nicholas Diakopoulos, a Northwestern University professor specializing in computational and data journalism, said the impact of Google’s changes remain to be seen.

Diakopoulos said algorithmic and personalized news can be positive for “engagement” but may only benefit a handful of news organizations.

His research found that “Google concentrates its attention on a relatively small number of publishers, it’s quite concentrated.”

Google’s effort to identify and prioritize “trusted” news sources may also be problematic, according to Diakopoulos.

“Maybe it’s good for the big guys, or the (publishers) who have figured out how to game the algorithm,” he said. “But what about the local news sites, what about the new news sites that don’t have a long track record?”

Diakopoulos said that while AI can offer some advantages in news curation, “you still need people involved in many different ways. you need to reflect human values, editorial values… you can’t quantify every aspect that might be important to an editorial decision.”

The growing importance of the platforms raise the questions of whether Google and Facebook are “media” companies and not simply technology firms, a moniker both have resisted.

Diakopoulos said Google “is becoming more and more like a media company,” although that is sometimes difficult to define.

“Yahoo started as a tech company and became a media company, and maybe Google is headed in that direction,” he said.

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Begho to tell African smart infrastructure, innovation, entrepreneurship story to global audience

Begho to tell African smart infrastructure, innovation, entrepreneurship story to global audience

Chief Executive Officer of Future Software Resources Limited, Nkemdilim Begho

The Chief Executive Officer of Future Software Resources Limited, Nkemdilim Begho, will join Heads of African State, Delegations of 80 member countries, international organizations, government establishments, public corporations, private businesses, financial institutions, press, among others in South Korea to tell the story of how best to promote innovation and entrepreneurship in Africa.

Begho will be speaking at two conferences in South Korea – KOAFEC 2018 and the African Development Bank Meeting 2018, alongside other leading voices in Africa including Ngozi Okonjo-Iweala, Board Chair, Gavi, the Global Alliance for Vaccines and Immunisation, between 21st May 2018 through 25th at the BEXCO, Busan.

Speaking ahead of the events, Begho, a strong promoter of software in Nigeria told newsmen that Africa has a lot of potential in embracing and leap-frogging smart infrastructure, as well as building strategic economic growth through innovation and entrepreneurship.

The KOAFEC 2018 panel discussion, according to her, would focus on how smart infrastructure can contribute to Africa’s socio-economic transformation in the areas such as energy, transportation, agriculture, sustainable environment, health, education, e-government, ICT, etc.

Panelists include: Mr. Amadou Hott, Vice President, Power, Energy, Climate and Green Growth, African Development Bank, Ms. Nkemdilim Begho, CEO, Future Software Resources Ltd, Mr. John Tanui, Chief Executive Officer, Konza Technopolis Development Authority, Mr. Sérgio Pimenta, Vice President for Africa & MENA, International Finance Corporation, Mr. Mark Hyung-Joon Kim, Executive Vice President, Korea Telecom and Mr. Young-hoon Chang,Executive Director, EDCF Group, The Export-Import Bank of Korea.

According to the software guru who is one of the leading women in ICT in Nigeria, her discussion would focus on how software and IT Consultancy service providers like Future Software Resources Limited can be involved in the development of smart infrastructure in Africa. Key talking points include: IT Consultancy Services, Development of end user applications and interfaces, Driving Digital inclusion, Inclusive Content creation and development in local languages, Digital Marketing to engage with the citizens to drive adoption rates, Capacity Development to increase skilled labour and ensure self-sustainability of the smart infrastructure, among others, are among key touchpoints.

The panellists of the second panel at the African Development Bank Meeting will be dealing with how best to promote innovation and entrepreneurship in Africa.

The panel, she explained would focus on the current status of startups in Africa and the future plans for expanding innovation and entrepreneurship on the continent.

Begho who has represented Nigeria in other global forums to tell the story of how best Nigeria can retool Nigeria said that the key objective on the second panel would contribute to innovation that raises productivity and growth, leading to job creation and poverty reduction in developing countries.

The discussion, according to her, would will focus on the need for the 4th Industrial Revolution and Entrepreneurship, role of public-private sector to activate innovation and entrepreneurship, International Cooperation to expand join ventures, exchange of Technology and Human Resources of companies in Africa, current status of startups in Africa and action plan, strategies for Startups and Scale-ups, role of young African Entrepreneurs and ways of shared growth and sustainability between Africa and Asia

Panellists will include Connyong Jennifer Moon, Chief Anchor, Arirang TV Network, Patrick Vermeulen, Professor and Academic Director, Radboud University, Ngozi Okonjo-Iweala, Board Chair, Gavi, the Global Alliance for Vaccines and Immunisation, Hanan Morsy and Director, Macroeconomic Forecasting and Research, AfDB.

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ALAT celebrates young women In technology, launches Tech Chicks platform

ALAT celebrates young women In technology, launches Tech Chicks platform

ALAT by Wema, Nigeria’s only fully digital bank has launched Tech Chicks, a platform dedicated to the promotion of young women blazing a trail in Nigerian technology.

Selected from nominations crowd-sourced on social media, the founding class of Tech Chicks includes software developers, tech founders, a cyber-security expert and a dentist. This year’s selection process was led by a panel of women achievers, the nominations were screened based on impact of work and mentoring potential.

Speaking on the launch of Tech Chicks, a representative of ALAT by Wema highlighted the bank’s commitment to supporting women in technology and technology-driven businesses. “The field of technology does not have a reputation for accommodating women, and it is the responsibility of organisations like ours to celebrate the brave Nigerian women who have chosen to work in tech against all odds and to make sure they inspire many more young women contemplating similar careers,” she said.

ALAT by Wema intends to launch a mentorship program for women in tech later this year. To learn more about Tech Chicks, go to alat.ng/techchicks.

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Digital experts seek innovation for video entertainment industry

Digital experts seek innovation for video entertainment industry

A cross section of discussants

Stakeholders and professionals in the digital space converged at the fifth edition of the digital dialogue conference in Dubai recently, insisting that the future of video entertainment industry lies in countries that are ready to innovate and also harness opportunities for content exploration among African audiences.

The event addressed issues relating to transition to digital terrestrial television broadcasting in Africa, ranging from international coordination, standardisation, regulation, harmonisation and broader economics of spectrum management and digital migration.

In his view, Futurist and Innovation expert, Paul Papadimitriou, noted that the third industrial revolution has changed lives and businesses from how learning is done to how business transactions are done – and how the speed of change can overwhelm, distract and excite in equal measure.

According to him, “what separates us as humankind is the fact that we create tools and stories; the tools (technology) have always been with us. Technology affects us, our behaviors, how we transact, communicate ideas, gather ideas, love, and consider the world.  To prosper in a world that moves and change so fast, we need to get back to our basics; the fire around which we gather and tell stories.”

He said the current challenge for pay-TV companies is to shift the focus from content delivery systems to understanding its consumers through primary data such as, when, how and the duration content is consumed.

He added that the way consumers watch TV has evolved. “With the advent of 5G, African consumers will be able to watch TV on all platforms simultaneously”.

Speaking extensively on the influence of technology on the digital space, he argued that technology not only goes faster, but becomes smarter with increased processing power, like how Whatsapp has overtaken the entire SMS industry in five years, as well as, shared platforms and networks connecting people.

“The end-user experience is becoming the key differentiator. What the acceleration of technology actually means is the acceleration of better experiences with tools that make our lives better. As such, behavioral data is the differentiator allowing an experience of choice; whether it’s faster automation, faster insights, faster networks, faster reality or faster intelligence.

“It is critical for companies to understand the new consumption behaviors and mindsets of consumers.  The new consumer is nomadic- being everywhere and anywhere; tribal- gathering around similarities and singular- entrepreneurial, be who they want to be.”

Conclusively, he said there were many opportunities for emerging countries, which should capitalise on the window to innovate.  “The best innovators are like the best travelers – they’re not afraid of unknown territories. They understand who they are and the journeys they are on. They just do it. Let’s jump”.

David Abraham of Wonderhood Studios, who ran TV channels in the UK and the US between 2001 and 2017, explained how the environment for content and channel providers evolved from the early days of digital TV to the much more complex internet-based distribution environment that is prevalent today.

According to him, the past used to be all about a battle between free TV and service providers’ intent on building pay-walls and maintaining exclusivity over key content. Then came broadband as an additional service to lock in customer loyalty, followed by mobile. “The old walls of traditional pay TV are now tumbling down and what’s coming next is infinitely more fragmented, and messy.”

He reasoned that telecoms providers compete with content platforms to build customer loyalty with original content and rights in a world where global digital competition is intensifying traditional competitive boundaries yet further. “The question remains whether consumers will be able to navigate between so many different providers to find the best content in this more crowded forest of choice,” he stated.

He rounded off by stating that although the future is uncertain: “The African continent, with its younger populations and progressive use of mobile, can both build on and leapfrog Western markets in terms of future models of content creation and distribution”.

The Digital Dialogue Conference 2018 facilitated by MultiChoice concluded with a panel discussion.

The expert panel consisted of Gerhard Petrick, Deputy Chairperson of the Southern African Digital Broadcasting Association (SADIBA), Michèle Coat, Radio Communication Engineer at the International Telecommunication Union (ITU), Peter Barnet, Chair of CM-WiB at Digital Video Broadcast (DVB) and Greg Bensbert, MBE, General Manager of Digital 3&4 at ITV.

Gerhard Petrick, who spoke on Digital Terrestrial Television (DTT) said good progress had been made in selecting and implementing advanced and spectrum efficient technology for terrestrial broadcasting, but mentioned, “significant work remains in yielding the digital dividend, with only a few SADC countries having cleared the dividend bands.”

From a consumer value proposition, Petrick confirmed that the digital networks offer better video quality and audio in the interest of the consumers, although most deployments are Standard Definition (SD) instead of High Definition (HD).  “There is still potential for more services to be accommodated for the networks that are currently on-air,” he said.

On International Telecommunication Union (ITU) transition to digital broadcasting Michele Coat stated that ITU facilitated the planning of the migration to digital and the co-ordinating spectrum requirements.  This included a follow-up to the Geneva 2006 (GE-06) conference to plan the digitisation of broadcasting and associated frequency use for 119 countries in Europe, Africa, Middle East, Central Asia.

She confirmed that the remainder of the UHF band (470-694 MHz) is earmarked for broadcasting for the foreseeable future whilst the digital dividend (694-862 MHz) bands to be released in the switchover from analogue to digital TV will play a critical role in delivering broadband wireless access.

Peter Barnett on his part, gave a review of new developments in DVB – the industry-led consortium of about 160 of the world’s leading digital TV and technology companies, drawn from broadcasters; telecommunications network operators; regulators and manufacturers who collectively draft the satellite system standards.

Peter also shared an update of the DVB including DVB-S2X, which offers Extended SNR (C/N) range, finer granularity from additional MODCODs, additional roll-off values and channel bonding all of which will be available in early 2019. He also mentioned DVB-SIS – Single Illumination System- a cost efficient delivery of DVB broadcasts onto IP networks that will use one transponder to feed both terrestrial transmitters and DTH receivers. The new offering was originally developed for satellite; however, it can also handle terrestrial and cable formats. Also in the new development pipeline is DVB-I (terms of reference approved in Feb 2018), which is set to provide a user perception of a linear TV channel, discovered and consumed over the open internet. Further developments in this space include updates on RCS2 (Return Channel on Satellite); satellite beam hopping; low latency IP delivery, updates on simulcrypt headend, emergency warning system, targeted advertising and more which are available on www.dvb.org/about/process for the full work plan.

Has the transition to digital been a success for broadcasters? Using the UK’s 2005 Analogue Switchover (Digital Migration) as a case study, Peter shared that after migrating to digital, all public service channels in the UK became available to all viewers with more than 20 other new channels created. The government cost-benefit analysis (in 2005) of these migrations revealed a net benefit of around £2bn to the UK.

Gerhard Petrick concluded the panel discussions by stating that digital migration is a vital natural resource and any delay would have long-term consequences on the economy. “The opportunity cost of not yielding dividend bands has a significant negative impact on countries which haven’t implemented digital migration.

These bands will play a critical role in providing broadband wireless access and allowing citizens to participate in the economy,” he said.

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Facebook set to launch NG_Hub, first hub space in Africa.

Facebook set to launch NG_Hub, first hub space in Africa.

Facebook is set to launch NG_Hub, its first community hub space in Africa.

The NG_Hub space includes workspaces, meeting rooms, a games and chill out room and an event space, and will also be the focal point for a number of training programmes aimed at attracting the best talent and driving innovation in Nigeria’s tech ecosystem.

You can watch the launch event as it unfolds on Facebook Live on Tuesday 22nd May at 9:30am (GMT+1) by visiting the Facebook Africa page, or by clicking on this link https://www.facebook.com/FacebookAfrica/

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Man United boast ‘fastest-growing’ YouTube channel

Manchester United executive vice-chairman Ed Woodward on Thursday hailed the success of the club’s recently launched YouTube channel as the Premier League giants announced their latest quarterly results.

United finished second in the Premier League, 19 points behind Manchester City, and crashed out of the Champions League at the last-16 stage.

But Woodward put a positive spin on the season, with Jose Mourinho preparing for this weekend’s FA Cup final against Chelsea.

“As another season nears its close, we have achieved our highest number of points and finish since 2012/13 and we look forward to another trip to Wembley,” he said in a statement.

“We anticipate another successful summer tour in the United States in preparation for the 2018/19 season.”

Woodward highlighted the success of the club’s YouTube channel, only launched in February, during a conference call — it now has nearly 835,000 subscribers.

“This quarter we launched the club’s first YouTube channel and in terms of subscribers, within the first hour we overtook the Dallas Cowboys and an hour later we overtook the (New York) Yankees.

“The channel quickly became bigger than all the US sports teams and at currently over 800,000 subscribers we’re the fastest-growing sports club channel that has ever launched on YouTube.”

But United are playing catch-up with their rivals. They are a long way behind pacesetters Barcelona, who have 4.2 million subscribers, and even neighbours Manchester City, who have 1.2 million.

Revenue for the quarter to March 31 was £137.5 million ($186 million), up eight percent year on year, with broadcast revenue up 26 percent, mainly due to playing an extra Premier League home game and two additional games being broadcast live.

“Both the Megastore and e-commerce performance were boosted by the signing of (Alexis) Sanchez in January,” said Woodward.

United, owned by the American Glazer family and listed in New York, have won the English Premier League a record 20 times but have not lifted the trophy since Alex Ferguson retired in 2013.

Their second-placed finish this year ensures they will be in the Champions League again next season.

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Huawei assures partners, vendors on service quality

Huawei assures partners, vendors on service quality

Huawei

Chinese Technology firm, Huawei, has assured Nigeria of improved service quality in both hardware and software, and a host of others.The Director, Huawei Nigeria Enterprise Channel Department, Ken Zhao, who restated the company’s resolve to always deliver quality solutions to customers through its partners, said the country remains a very strategic market, which deserves the best.

Zhao, who made the disclosure at a joint partner summit, organised by ICT distributors, Technology Distributions Ltd. (TD), and Huawei in Lagos, themed: “Leading New ICT, The Road To Digital Transformation,” said technology is fast changing and users must be positioned for optimum use.

In attendance at the event were over 150 partners and resellers drawn from the ICT ecosystem.The summit also witnessed the presentation of awards to deserving winners including TD, which emerged Distributor of the Year, Cloud Exchange West Africa Ltd. as Data Centre Partner of the Year, and the quartet of Sunnet Systems, Datacom Services Ltd., Streamline Acquisition Ltd., and Cyberspace Ltd., as Silver Partner, among others.

In his opening address, Managing Director, TD Solutions, Stanley Okpalaeke, lauded the partnership with Huawei as one that has gone a long way in providing access to cutting-edge IT solutions for thousands of resellers in Nigeria and beyond. He traced TD’s landmark strides as a pioneer distributor in the sub-region, a journey of 15 years that has witnessed significant milestones and achievements,

Okpalaeke affirmed his management’s commitment to continuously remain in the forefront of driving IT revolution in Africa, through strategic partners with globally-renowned Original Equipment Manufacturers (OEMs) such as Huawei.

Also speaking, Vice President, Huawei Southern Africa Enterprise, Kevin Chen, assured partners of Huawei’s resolve to oversee an era of prosperity in the partner ecosystem by making available a wide array of benefits and incentives to grow the business relationship between both parties.

On his part, Zhao said the company signed with only TD Solutions in 2013, but has now added two distributors, one value-added partner, and over 500 Tier II partners as a result of its total commitment to delivering effective and efficient workable solutions, based on feedback received from customers.

He said the onus lies on the company to reward its customers with juicy incentives so as to promote the partnership.”Our company’s belief rests on open, collaborative and win-win policy and as a result, there is a need to keep rewarding our partners in order to safeguard their interest. There is a marketing incentive called Deal Registration Reward Programme, and it is valid from April 1st to Sept. 30th; Demo Incentive Programme, which is valid from April 1st to Sept. 30th, and so many others that are exclusive to our customers,” he said.

In addition to the incentives, Zhao cited the existence of Huawei Partner University, Openlab Practice, Online Courses, and Capabilities Development Roadmap, all designed to help partners develop talent and improve their capabilities.

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Inlaks bags award

Inlaks bags award

Executive Director, Inlaks, Olufemi Muraino

Africa’s Information Technology Systems Integrator specialising in the deployment of dynamic and scalable ICT Infrastructure Solutions, Inlaks, has emerged the ‘ICT Company of the year’  at the Beacon of ICT Distinguished Lecture/Awards Series held in Lagos.

The event was organised by Communications Week Media.Commenting on the significance of the award, Executive Director, Inlaks, Olufemi Muraino said: “This award is a direct reflection of our company values which centres on customer focus, innovation, professionalism and excellence. We are constantly working to improve our service and customer experience in all our operations.
 
This award is yet another testimony to Inlaks’ pioneering status in the ICT industry and the success of our business strategy in meeting customers’ needs and exceeding their expectations. “We are thankful to all our customers and to the organisers of the 9th BoICT award who have given us the opportunity to become a brand to be reckoned with in the industry.

As a company, we are grateful for this recognition but we will not rest on our laurels. We will continue to make sure that we push for more cutting-edge innovations and provide quality service to all of our customers,” he noted.”

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The power of social media

The power of social media

Lanre Olusola

Imagine the last time you spent an entire day without checking your Instagram feed, WhatsApp, Facebook or Twitter timeline. Can’t remember? Me neither. This is the world we live in. A world full of posts, likes and follows. We live in an age when communicating has taken on a whole new meaning. With instant messaging and unlimited access, being a cheaper method of communication, raising awareness and generating income by promoting goods and services, social media has revolutionized modern day society. The Internet is building more dominant societies around the world. Globally connected people have now increased in numbers. It is harder to imagine a happier day without using the Internet. Over the course of time, smart phones, tablets etc. have entirely changed social networking and the way we communicate with one another.

The use of Social Media has produced immense benefits and below are 4 positive benefits of social media:
FOUR POSITIVE IMPACTS OF SOCIAL MEDIA:
1.EASY CONNECTIONS WITH FRIENDS: Social media has quickly integrated into many aspects of our daily lives. Websites like Facebook, WhatsApp, Twitter, and many more make it easy to keep in touch with family and friends, to engage in online conversations and to have easy access to many goods and services. Chats and social networking are great ways to stay in touch and find new friends beyond boundaries.

2.EDUCATION: Social media is an immense contributor to the educational field. You may be shy as a student in the classroom but you can post queries to your online teachers and get your questions solved within little time. There are some sites that are dedicated specifically for education, personal development, research and developments. Certain social media platforms can also be invaluable tools for professional networking.

3.AS AN ADVERTISING TOOL: Social media has also quickly achieved the ranks as a prime news platform. It generates immense exposure for businesses, and that’s only one of its many advantages. Social networks are now a significant part of every marketing strategy. The benefits of using social media are so great – simply by having a social media page for your brands – and with regular use, it can potentially generate a wide audience for any type and any size of business.
4.DONATIONS AND CHARITIES: Social networking is contributing immensely for good cause and more particularly in donations and charities. Many organizations that have embraced social media appropriately have embedded it into their fundraising and marketing strategies. Social channels are crucial for charities for raising money, talking with supporters, campaigning and raising awareness of their cause. There are great examples where social media played a heavy role and human lives were saved.

SOCIAL MEDIA AND GREY AREAS:
Rightly said everything has a bright as well as dark side. Social media is not an exception and without objections, below are 7 grey areas of social media:
1.CYBER-BULLYING: The immediacy provided by social media makes it available to predators as well as friends. Kids especially are vulnerable to the practice of cyber-bullying in which the perpetrators, anonymously or even posing as people to their victims terrorize individuals in front of their peers. The devastation of these online attacks can leave deep mental scars or lead to suicide.

2.TROLLING – people looking to harm others by adding comments, insults and harsh opinions to purposely cause division while abusing others online.
3.A FALSE SENSE OF CONNECTION: Since the introduction of social media, there’s been an increase in less real-life conversations. More people are building relationships online and drifting away from the real world. The more we post, comment and like, the more we feel closer to other people (whether or not we know them in person).
4.CYBER-CRIME: This can affect the unaware as well as posing huge security risks by ways of scamming, skimming credit cards, identity theft, fraud and so much more. Even the tightest security settings can leak out personal information on social sites. Cyber-crime can lead to huge financial loss, depression, anxiety, stress and emotional pain.
5.COMPARING OUR LIVES WITH OTHERS: Part of the reason Facebook makes people feel socially isolated (even though they may not actually be) is the comparison factor. We fall into the trap of comparing ourselves to others as we scroll through our feeds, and make judgments about how we measure up.
6.ADDICTION: Excessive or inappropriate use can be harmful having negative consequences on the reward and emotional systems leading to addiction.
7.LOST TIME while online as the Internet can consume a whole day quite quickly.

The fact is that social media when used appropriately is a very powerful tool for communication, marketing and market research tool. It is also important to apply parental guidance to what your kids view on a daily basis.

The use of Social media is good, but should be applied with caution. What you expose your mind to is key, because the mind is power. Restructure your thought process by getting a copy of the Catalyst’s Affirmation pack, visit www.audio.olcang.com. Are you going through personal issues ranging from: Mental health, Relationship, Marriage, Career and much more, give us a call on 08077077000 or send an email to info@olcang.com for more enquiries.

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