Multivariate testing for your customer journey

Multivariate testing for your customer journey

Multivariate testing for your customer journey.

Measurement and testing is rapidly becoming a standard requirement; however, it is meaningless if we don’t understand how to apply the results of this testing or measurement and all we end up with is raw data without any meaningful application of it.

Once we’ve established our reasons for testing, we can determine the testing parameters required to get the results we need and transform it into usable data. Typical website testing parameters give us basic information such as which homepage layout encourages user engagement and entices visitors further into the site. We can also discover which version of an offer produces the best revenue, and how to present different experiences to different visitor segments, e.g. new customers’ vs regular loyal customers.

From a user experience point of view, we can apply testing to ensure that we present a consistent message to visitors from ‘click to close’.

The testing process
Before embarking on a testing regime, we need to identify testing methodology to implement that will assist us in achieving our global testing objectives. To achieve these objectives, a number of criteria needs to be in place, including what the business objective is, the measurement and metrics required and what customer type is the target.

Testing is not a simple process and includes idea generation, briefing, evaluation tests as well as the comparison of winning test ideas. It is imperative to establish what the practical testing methodology is by identifying roles in the process, training and adoption as well as monitoring and optimisation

To help ensure the success of the testing process, we need to engage specific internal stakeholders. First, we need ‘Target Heroes’, chosen for their marketing, technical or analytical skills, and charged with implementing campaigns, maintaining segments and interpreting test results.

We also need to engage marketing and business managers, the decision makers who bring marketing and business skills to the process. Their role is to decide what campaigns to run, to manage the operational process and to act on results.

Finally, we need ‘creatives’ for copywriting and design, who will produce the material that we will use, for example, to test different experiences.

Why we use different tests
Using different tests allows us to uncover progressively more information that we can put to use in refining the user experience.

We start simple with A/B testing of the key ideas of our site: measuring the success of the most important conversion steps in the funnel. From there we move on to experience targeting, using clearly defined user segments. Ultimately we apply multivariate testing to further refine testing accuracy.

We then proceed to multivariate testing. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations. It allows you to finesse the details of your A/B testing results by testing many elements at the same time and implementing different variations of each element. This will provide a deeper understanding of why one execution was more successful than another, in terms of design, copy and offer.

Multivariate testing is at its most powerful when multiple elements on the same page are changed in tandem to improve a single conversion goal, be that sign-ups, clicks, form completions or shares.

What emerges is a clear picture of which page is best performing, and which elements are most responsible for this performance. For example, varying page footer may be shown to have very little effect on the performance of the page, while varying the length of the sign-up form may have had a huge impact.

Continuously testing, implementing winning variations of testing insights can lead to significant conversion gains.

By Jason Steele, Web Analytics Director at Acceleration

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Blended learning initiative ‘No-Pay’ MBA to launch in April 2018

Blended learning initiative ‘No-Pay’ MBA to launch in April 2018

Blended learning initiative ‘No-Pay’ MBA to launch in April. (Image source:

Professionals who are looking to pursue a business education, without going into debt, can now access the option through the ‘No-Pay’ MBA which combines online learning (MOOCs) with weekly meetups and job-based assignments

‘No-Pay’ MBA in partnership with South African Non-profit Organisation, Salesian Lifechoices is offering 5 on scholarship and running a pilot starting in April 2018 year where 36 applicants (5 on scholarship) will be invited to attend South Africa’s first ever ‘No-Pay MBA’.

Research shows that MBA carrying professionals earn close to double compared to their peers. However, the option of taking on the MBA seemed only available to those few who can afford it. Co-designer of the renowned UCT’s Graduate School of Business’ pioneering Executive MBA, Tom Ryan believes this is something that can be changed.

“I was inspired by the story of Laurie Pickard. In 2013, Laurie needed a business education to move forward in her career, but after researching the options, she was unconvinced that an investment of her life savings in a traditional MBA would pay off. She thought there might be another way and with the help of free online courses from the world’s top universities, she began her self-taught journey. She documented her noble experience on her blog, No-Pay MBA, so that others could learn from her – and the public quest went viral. When I read about her experience I knew it could be replicated and even improved in South Africa,” says Tom.

Tom began conceptualising what a low-cost MBA would look like and soon approached Cape Town-based NPO, Salesian Life Choices to partner with him.

Sofia Neves, Salesian Life Choices MD says; “When we heard the concept of the No-Pay MBA we knew we wanted to be part of it. Our mission as an organisation is to tackle inequality and this concept excited us. The fact that only a few elite can afford the exorbitant fees required to pursue an MBA in South Africa feels unethical. Business skills are a scarcity, but they are essential to support SA’s economic growth, – something we are in desperate need of.”

The No-Pay MBA uses blended learning that reverses the traditional learning environment by delivering instructional content – often online – using MOOCs, outside of the classroom. Students watch online lectures, collaborate in online discussions, carry out research at home and then once a week engage in peer-learning in the classroom with the guidance of an expert.

“The program welcomes people from different fields, no background knowledge is required; however preference is given to candidates with some management experience. The course is ideally suited to those desiring to enhance their business acumen, looking to change careers, start a business or just get better in their profession,” says Tom.

As with Pickard’s design, courses offered are based on MOOCs from leading institutions including, but not limited to, Massachusetts Institute of Technology (MIT), the University of California, University of Pennsylvania and Macquarie University in Australia. The 100-week programme demands 10 hours of commitment per week – seven hours of self-study and three hours in meet-ups and will start in April 2018.

“We have begun our recruitment and anyone can join the open days before the closing date on the 28th of March. The programme will be piloted in Cape Town and the weekly meet-ups will happen after hours at our academy in the Southern Suburbs. The aim is to accommodate working professionals as much as we can. The cost for the two-year programme is R38,000 and there are several options of payment.

“Five scholarships will be offered. The aim is to push boundaries and align the programme with how modern education should be – dynamic and equitable,” says Sofia.

Laurie Pickard, the originator of the No-Pay MBA concept and author of the book Don’t Pay For Your MBA says, “The curriculum of Life Choices No-Pay MBA is outstanding, comparable to the education you would get at any major business school. Even more valuable, having the support and guidance of a community of other learners and professionals is something that could have added much value to my own No-Pay MBA journey. There is potential for dedicated learners to get outstanding value out of this program, far beyond what they could get with a traditional MBA program. A comprehensive curriculum, a cohort of peers, and an affordable price. What more could you ask for?”

Edited by Fundisiwe Maseko
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Cybersecurity – A digital growth enabler

Cybersecurity – A digital growth enabler

Paul Jolliffe, Lead DSM: Security at T-Systems South Africa.

Organisations are in the midst of transforming their business models where everything that can be digitised, is being digitised. This raises competitive stakes, as more organisations seek to digitally transform and disrupt their industries to stay ahead of the curve. Nonetheless, with this shift from analogue to digital environments comes a new set of online security risks which threaten both businesses and their customers. Organisations are compelled to reassess their approach to cybersecurity and look at it as a growth enabler rather than just a risk reduction tool.

Enabling business to digitally transform

Traditionally, IT security has been viewed by organisations as a grudge purchase; something that is required to reduce risk and aid compliance. Yet Cybersecurity is fast being recognised as more than just a cost factor – it is becoming a vital part of the digital strategy. According to a recent survey conducted by Cisco, 69 percent of surveyed executives indicated that their organisations are reluctant to innovate in areas such as digital services because of the perceived cybersecurity risks. When cybersecurity forms part of a digital strategy and innovations are built on the foundation of security, organisations can better focus on digitisation. In fact, cybersecurity becomes a key driver of their competitive advantage.

The foundation for growth

The key enablers for digitisation involve cloud, big data, mobility and collaboration. Security needs to be embedded in the ecosystem, and needs to be sufficiently agile to adapt to the speeds and volume of data required by transactions, while being able to handle the complexity of threats in a digital world. Security and governance is more complicated now, as more threat surfaces add to the risk. With so much data sitting off-site in various cloud environments, traditional borders are blurred.

Be that as it may, the shift to cloud is a necessary part of digitising, and organisations cannot make this shift without cybersecurity. Organisations must protect their data and meet various compliancy regulations, without inhibiting users who are required to securely interact with data.

Organisations should also demonstrate to their customers that they are serious about cybersecurity. Through prioritising cybersecurity as part of their innovation efforts, it can be used as a competitive advantage. Thus, it becomes a tool for growth, enabling the shift to digital platforms while displaying the organisation’s dedication to both innovation and security.

Further complicating security in a digitised environment is the fact that organisations are pressed to demonstrate value with every IT purchase. Traditionally, a Return on Investment (ROI) must be achieved to justify the investment. While there are ways to prove ROI on cybersecurity, it is incredibly complex unless a breach occurs and the loss prevention can be shown in figures. The value can be better found in the overall market share growth that a secure digital platform enables. The reputation of the business also improves, when it is positioned as an innovator and market leader. Security is not removed from this growth, but forms a key component of the foundation.

Shifting the mindset

The fact remains that staying competitive requires innovation and, in a digital world, this requires cybersecurity. Organisations need a strong, agile cybersecurity foundation to accelerate digital onboarding and innovation. This can be achieved when security moves away from being a cost centre and evolves as a tool to support innovation and growth. To achieve this mindset, organisations should do the following:

1. Take ownership of this process, prioritising cybersecurity as the foundation for digitalisation.

2. To accelerate their transformation strategy, organisations need to understand the business-critical risks and threats and plan accordingly.

3. Identify vulnerabilities in existing digital technologies and business processes, and re-engineer them with cybersecurity as the foundation.

4. Create awareness and improve knowledge of cybersecurity risks and how to avoid them across the entire organisation.

The shift to digital is only in its infancy nevertheless. As we move ever closer to the digital core, organisations who fail to consider cybersecurity as a key value proposition and growth enabler are likely to fall behind those secure digitisers who do.

By Paul Jolliffe, Digital Security Practice Leader at T-Systems South Africa

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No more free data access to Wikipedia in 2018

No more free data access to Wikipedia in 2018

No more free data access to Wikipedia in 2018

On Friday 16 February 2018 the Wikimedia Foundation announced that free access to Wikipedia will end in 2018, which was part of the Wikipedia Zero partnership programme.

In a statement on its website the foundation said, “After careful evaluation, the Wikimedia Foundation has decided to discontinue one of its partnership approaches, the Wikipedia Zero program. Wikipedia Zero was created in 2012 to address one barrier to participating in Wikipedia globally: high mobile data costs. Through the program, we partnered with mobile operators to waive mobile data fees for their customers to freely access Wikipedia on mobile devices. Over the course of this year, no additional Wikipedia Zero partnerships will be formed, and the remaining partnerships with mobile operators will expire.”

The programme in its six years partnered with 97 mobile carriers in 72 countries to provide access to Wikipedia to more than 800 million people free of mobile data charges.

The company revealed that since 2016, it saw a significant drop off in adoption and interest in the program. The company believes that this is due, in part, to the rapidly shifting mobile industry, as well as changes in mobile data costs.

By Dean Workman
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Twitter Reacts: Black Panther smashes box office records

Twitter Reacts: Black Panther smashes box office records

Twitter reacts: Black Panther smashes box office records

On Friday 16 February 2018, Marvel’s latest box office hit, Black Panther, was released worldwide. Although the movie filters into the greater landscape of the Marvel Universe, what makes this movie different is that it championed African traditions, cultures, music and languages becoming the top-grossing film in history by a black director (Ryan Coogler) and featuring a largely black cast.

Black Panther secured the record for the highest debut ever for a February film, with an estimated three-day domestic gross of $192 million, said Disney, Marvel’s parent company. The movie secured the fifth-biggest domestic opening in the United States of America of all time and became the best launch of any superhero film behind fellow Marvel title The Avengers (2012). Global ticket sales are predicted to total an estimated $387 million by Monday.

Africans from across the continent flocked to theatres in their traditional attire over the weekend in order to see their very own languages and cultures depicted in a mainstream Hollywood film for arguably the first time ever.

Africans took to Twitter to express their views on a movie, which could see a paradigm shift in the movie industry.

Here are some of the best reactions:

#BlackPanther breaks a record with $218 Million in just 3 days out #BlackExcellence #WakandaForever

— Nkanyezi (@NkanyeziKubheka) February 19, 2018

AFRICANs are really beautiful #BlackPanther

— -JaY (@Joey_MakG) February 16, 2018

Black men rock. #BlackPanther #BlackPantherSA

— Masechaba Ndlovu (@MasechabaNdlovu) February 18, 2018

I’m ready to move to Wakanda #BlackPanther

— Yamkela Mdaka (@AlekBlak) February 17, 2018

How super cool is this? #BlackPanther #WakandaForever

— Nkanyezi (@NkanyeziKubheka) February 18, 2018

This here is South African actress Connie Chiume, Kenyan born Lupita Nyongo, Zimbabwean American Danai Gurira and South African legend John Kani, Stars of #BlackPanther which is approaching a $200 million 4 Day record at the box office. Africa your time is now

— Jay Badza (@jaybadza47) February 17, 2018

I posted our #BlackPanther photo on Facebook and my uncle commented ‘Up the Bucs’. I’m so tired.

— Tshepang Molisana (@TshepiMolisana) February 18, 2018

How i wish we supported black businesses the way we support Black Panther. #BlackPanther

— Azola Mlota (@mlota_azola) February 18, 2018

I’m still in my #BlackPanther High! #WakandaForever #TiffanyBMuzik

— TiffanyBMuzik (@TiffanyBMuzic) February 19, 2018

By Dean Workman
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Policy implementation and failure holding back South Africa’s telecoms industry

Policy implementation and failure holding back South Africa’s telecoms industry

Dominic Cull regulatory advisor to South Africa’s Internet Service Providers’ Association (ISPA).

Aside from laudable victories for competition such as the reduction in mobile termination rates, the South African telecommunications sector is becoming a tennis match characterised by endless sets of policy implementation decisions and policy implementation failures.

This is the feedback from the Internet Service Providers’ Association of SA’s almost 200 small, medium and large ISP (Internet Service Provider) members following a process to collate industry comments for inclusion in the Association’s recent submission on the Draft Electronic Communications Amendment Bill 2017.

ISPA is broadly supportive of the Draft Bill with its focus on Open Access as a way to boost competition in the provision of electronic communications services in South Africa. However, ISPA constantly raises implementation issues in its interaction with the Department, pointing out that most of the tasks set for ICASA (the Independent Communications Authority of SA) when the Act came into force as far back as 2006 remain mere balls in the air.

“A lot of the feedback received from our members on the Draft Bill had to do with this endless ‘to and fro’ telecoms sector tennis match that never seems to end with the consumer as champion. ICASA’s failure to implement makes us all losers,” according to Dominic Cull, regulatory advisor to ISPA.

“ISPA‘s view is that nothing is going to change until the regulator is reimagined and re-engineered so that it is capable of implementing what it has failed to implement to date, let alone the new tasks set for it in the Draft Bill. If we recognise that affordable, quality communications services benefit the broader economy and further poverty-alleviation, why are we not talking about tripling or even quadrupling ICASA’s budget so that it can indeed by reimagined and do its job?

ISPA’s comments on the Draft Bill are clear in that the Association does not support the replacement of ICASA, preferring a constructive “regulator reset”. Its comments also refer to the fact that “many stakeholders are deeply frustrated by the lack of progress that has been made; transformation and lowering the cost of communication through the introduction of greater competition are the two obvious examples”.

“Continuing to fail because we have not invested in the right tools for implementation falls within the colloquial definition of insanity – this time round we need to put the cart firmly before the horse,” concluded Cull.

By Dominic Cull, regulatory advisor to Internet Service Providers’ Association 

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Focusing on the importance of data compliance

Focusing on the importance of data compliance

Angelique Strumpher, Administration Manager for Business Process Outsourcing at SilverBridge.

Data compliance is an important facet of any business today. For insurers who rely on customer data for product distribution and innovative development of better solutions, meeting the requirements of this regulation is critical. Angelique Strumpher, Administration Manager for Business Process Outsourcing at SilverBridge, takes a closer look.

“Technology makes it easy to access, collect, and process high volumes of personal and company data at high speeds. This information could be sold and used for further processing. In the wrong hands this could create irreparable harm to individuals and companies.”

As an individual or an organisation, people want access to platforms which includes the right to privacy and protection of personal information in terms of the data footprint that they leave behind.

To protect your right to privacy and to avoid the abuse of your personal information; data protection legislation was needed. For this reason, POPIA (Protection of Personal Information Act 4 of 2013) was promulgated. The implementation of POPIA is a reality for service providers and consumers alike. Every entity who collects, stores, and modifies information must comply with the conditions required for the lawful processing of that data.

Understanding your role in the POPIA process is critical in understanding your rights as well as your obligations in terms of compliance:

All entities (natural persons and organisations) are “data subjects” and are afforded the right to protection of personal information.

As a provider of either goods and services or both a company/organisation is considered a “responsible party”.
A “responsible party” is obligated to protect the personal information of its customers, employees, suppliers, vendors, service providers and business partners; in other words, all data subjects across all business touch points.

At any given time, a person employed at an insurer (or elsewhere) could be both a data subject and a responsible party.

An insurer that is seen to be taking all necessary precautions to protect their customer data, respect the rights of their clients and the use of data as consented to; will have a competitive advantage especially with the rise of insurtechs offering consumers more nuanced solutions.

The Financial Services Board along with the FAIS Ombudsman are more than ready to fine and suspend an FSP license if they are found to have stepped outside of the law by misusing customer data for their own personal gain without the consent or knowledge of that customer and have failed to protect sensitive information. It must be noted that as a “responsible institution” under FICA (Financial Intelligence Centre Act) you are obligated by law to report transactions that fall within the ambit of this Act to FIC (Financial Intelligence Centre).

Global changes

The European Union is in the process of implementing the General Data Protection Regulation (GDPR) in May. With the threat of fines up to Euro 20 million or four percent of annual global turnover if found to be in breach of GDPR, companies are under immense pressure to re-evaluate measures to strengthen data protection for their customers.

Closer to home, Microsoft will soon be opening two Azure data centres in South Africa (Johannesburg and Cape Town) focused around delivering cloud offerings to the continent. Once launched, this will drive renewed interest around data sovereignty and adhering to a constantly evolving regulatory environment. This creates opportunities for insurers to embrace a digital culture by providing customers with more enhanced (and bespoke) local services.

Prioritising data

“Insurers understand the competitive advantage of data. Therefore, it is imperative that their data is secure, protected, and used in a manner that complies with regulatory requirements. The analysis of data to better understand customer behaviour to develop unique customised solutions is key in ensuring that data use mutually benefits both the insurer and the customer. Technology and product development should be aligned to ensure data compliance when implementing solutions”.

“The secret is finding the balance between data integrity, data use and analysis, and data compliance to strategically drive profitability,” she concludes

Edited by Fundisiwe Maseko
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Digital economy, still scratching the surface

Digital economy, still scratching the surface

The growing appetite for mobile data usage as well as increased network coverage has increased the potential of Nigeria’s e-commerce market.

The potential impact of a thriving e-commerce market is improved trade activity as it provides a cost-effective method of connecting producers and merchants directly to customers and a faster way to increase their visibility.

The industry has welcomed several industry players over the past decade. These companies are spread across retail, content distribution as well as travel and tourism amongst others. Industry sources suggest Nigeria’s e-commerce market value could hit US$50bn over the next decade.

The major benefit of online shopping is the incomparable convenience it provides consumers. Although cashless transactions are gradually picking up, Nigeria is generally a cash dominated economy. For some consumers, cash remains safe and more convenient. To accelerate online retail platform usage, consumers must be open to making payments with e-payment solutions.

This development of e-commerce could be a sign of rapid growth in consumer demand as well as an emergence of the middle class. Alternatively, it is a case of shoppers migrating online from conventional store purchases.

Another benefit of e-commerce has been the creation of a global marketplace where consumers can purchase products across the globe from the comfort of their homes. Mall for Africa has positioned itself as a leading e-retail platform championing this global market connectivity. The retail platform provides access to over 200 premium stores in the United Kingdom and United States.

In August 2017, Mall for Africa partnered with eBay and DHL to allow vendors from African countries sell products on eBay’s US shopping site; Mall for Africa screens and selects the retailer as well as handles payments on its proprietary platform while DHL functions as the shipping partner. This is laudable. However, for Nigerian retailers to leverage fully on this platform, the standard of products created for sale need to be high to ensure a strong competitive advantage.

The potential impact such partnerships could have on growth for SMEs within Nigeria is enormous. Digital platforms could offer a workaround for buyers and sellers to increase business interactions across regions.

The gradual growth of the digital economy is also playing a pivotal role in Nigeria’s e-tourism industry. Based on data from Jovago (a leading hotel booking company), 27% of Nigerians use online platforms to book and pay for hotel rooms while 73% pay on arrival. In addition to this, 51% of Nigerians prefer to book less than a week in advance. Mobile data usage has had a positive impact on the e-tourism market, deeper internet penetration will accelerate migration of offline travellers to the e-travel space.

Internet subscriptions directly correlated with electronic transactions stood at 98 million in December 2017, according to the Nigerian Communications Commission. This translates into a penetration of 53%. Recent data indicates that 462 million transactions valued at N29trn were recorded on electronic payment channels in the final quarter of last year. Meanwhile, mobile payments recorded 12 million transactions from the total electronic transactions, valued at N307bn (US$1bn).

Although the initial intent was geared towards entertainment, social media has emerged as a commerce channel for most businesses. Globally, internet users now spend more than four hours per week on social networking sites, this is considerably higher than hours spent on e-mail communication. User time on smartphones is heavily concentrated on social media apps such as Facebook, Instagram, and Twitter, as well as entertainment brands such as Google’s YouTube. Given their large audiences, these apps have become attractive to advertisers.

Based on industry sources, as at Q4 2016, 84% of Facebook’s US$5.6bn in advertising revenue came from mobile compared with 80% recorded in the corresponding period of the previous year. Facebook isn’t the only social commerce platform, a few companies also utilise Twitter to sell their products. Increased mobile data consumption growth is sure to boost social media marketing.

Social media offers different values to firms, such as enhanced brand popularity which in some cases translates into increased sales. Furthermore, consumer behaviour can be tracked to an extent by business strategists on social media.

The expansion of the digital economy should stimulate the much needed growth of Nigeria’s non-oil economy and contribute to its diversification in the medium to long term. There are still several roadblocks slowing expansion. Data security, logistics issues mainly due to poor road infrastructure, high costs of sustaining internet subscriptions and customer preferences for cash payment on delivery are a few of the major culprits.

Chinwe Egwim
Macroeconomist and Fixed Income Analyst at FBNQuest Merchant Bank

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Cyber attacks are costly, and things could get worse

Cyber attacks are costly, and things could get worse

Cyber attacks cost the United States between $57 billion and $109 billion in 2016, a White House report said Friday, warning of a “spillover” effect for the broader economy if the situation worsens.

A report by the White House Council of Economic Advisers sought to quantify what it called “malicious cyber activity directed at private and public entities” including denial of service attacks, data breaches and theft of intellectual property, and sensitive financial and strategic information.

It warned of malicious activity by “nation-states” and specifically cited Russia, China, Iran, and North Korea.

The report noted particular concern over attacks on so-called critical infrastructure, such as highways, power grids, communications systems, dams, and food production facilities which could lead to important spillover impacts beyond the target victims.

“If a firm owns a critical infrastructure asset, an attack against this firm could cause major disruption throughout the economy,” the report said.

It added that concerns were high around cyberattacks against the financial and energy sectors.

“These sectors are internally interconnected and interdependent with other sectors as well as robustly connected to the internet, and are thus at a highest risk for a devastating cyberattack that would ripple through the entire economy,” it said.

The report offered little in the way of new recommendations on improving cybersecurity, but noted that the situation is hurt by “insufficient data” as well as “underinvestment” in defensive systems by the private sector.

The document was issued a day after US officials blamed Russia for last year’s devastating “NotPetya” ransomware attack, calling it a Kremlin effort to destabilize Ukraine which then spun out of control, hitting companies in the US, Europe and elsewhere.

It said Russia, China, North Korea and other nation-states “often engage in sophisticated, targeted attacks,” with a specific emphasis on industrial espionage.

“If they have funding needs, they may conduct ransom attacks and electronic thefts of funds,” the report said.

But threats were also seen from “hacktivists,” or politically motivated groups, as well as criminal organizations, corporate competitors, company insiders and “opportunists.”

In an oft-repeated recommendation, the White House report said more data sharing could help thwart some attacks.

“The field of cybersecurity is plagued by insufficient data, largely because firms face a strong disincentive to report negative news,” the report said.”Cyber protection could be greatly improved if data on past data breaches and cyberattacks were more readily shared across firms.”

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Social Media Week Lagos:  Soyinka, Momoh, Rita Dominic, others to speak

Social Media Week Lagos: Soyinka, Momoh, Rita Dominic, others to speak

Rita Dominic

As participants gear up for this year’s Social Media Week Lagos, the organisers have unveiled seasoned professionals and veterans to headline this year’s opening summit. The list includes Nigeria’s Noble Laureate Wole Soyinka, veteran Broadcaster and Founder of Channels TV John Momoh, actress and Movie Producer Rita Dominic and others.

Social media week Lagos 2018 promises participants a time of insightful conversations, reflections and laudable impact. Themed Closer, this year’s conference slated for February 26 to March 2, will uncover how technology helps people find their individuality while also fostering community, thereby transforming the world into a global village.

The opening event tagged ‘Future of Media’ will converge Africa’s most inspiring broadcasters, journalists, content creators and bloggers to share best practices and discuss what’s next on the continents media landscape. The day will open with a conversation with Channels Television’s Chairman John Momoh. The Guardian Nigeria, MTV Base Africa, Pulse Nigeria and other media platforms will host additional programming.

“Each year thousands gather in Lagos to be inspired and motivated by 300+ world-class thought-leaders, innovators, business practitioners, and pop culture luminaries from Nigeria, across Africa and around the world participate in Social Media Week Lagos (SMW Lagos. As long as technology continues to be the paradigm of the future, this event would continue to expand in scope and capacity,” the organisers stated.

Since it’s launch in 2013, Social Media Week Lagos continues to serve as a point of convergence for Africa’s most innovative minds. The conference has become a marquee event for business leaders, global thinkers, entrepreneurs, civil servants and anyone with a keen focus on the continent. The conversation will bring together a diversity of perspectives to discuss the most productive ways to harness these forces to drive innovation, improve consumer experiences and bring people together.

Meanwhile, this year’s edition will take the event to new heights with the introduction of AfricaNXT, which is aimed at showcasing the makers, artists and creatives transforming Africa. In addition, the project would be expanding the footprint of its campus by creating two new outdoor spaces providing it with over 300 sq. meters (3,000+ sq. feet) of additional programming space. The new outdoor spaces will facilitate immersive experiences and networking.

The week-long event would focus on key socio-economic and technology issues: The Future of Media, Governance, Music Industry, African Women in Tech, Travel & Tourism, Emerging Ideas & Trends.

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