Panasonic woos the world with next generation, innovative solutions at Dubai exhibition

Panasonic woos the world with next generation, innovative solutions at Dubai exhibition

Some of the Panasonic products on display at the fair

Barely two weeks ago, Japan’s premium, quality brand, Panasonic, participated in the GITEX Technology week in Dubai. From a distance, it appeared a routine function, where the world’s best and innovative brands compete and display their latest offerings. But the Japanese company surpassed all expectations in its display of mind-blowing brands.

The excitement was palpable; it was more a gathering of tribes. Electronics lovers and connoisseurs were all around for what would become the latest technology in electronics.

Technology was on show, from the latest to the mid-stream products, there was one creative innovation to the other such that a visitor to the fair would not but marvel at what the eyes beheld.

To pick but a few from the Panasonic brand, one of the products on display was the Toughbook, which comes with windows 10 Pro, in CF-32 CF-33 two in one detachable, CF-54 full HD, CF-20 and Toughpad FZ-G1 and FZ-M1 series.

What differentiates the Toughbook and Toughpad from other systems is their ruggedness, as they are made to withstand rugged operations. They are also said to be water and dust-proof. “Every material used to produce the systems is not used in a normal laptop or Ipad, and it has up to 20 hours battery life,” said Bijoy John of System Solutions Department, Panasonic.

He said target industries or users for the device include field service workers, maintenance and service technicians in utilities and telecommunications, as well as government agencies, defense, the police and other emergency services. The cost, he said, is between 2000 to 5000 dollars, adding, “This latest, detachable device offers the richest set of business interfaces with additional customisable options to meet a customer’s needs.”

Another eye-catcher device on display was the Transparent Screen Visual Solution, which transforms an ordinary glass window into a visual showcase. This is said to be a perfect retail display solution. Through a projector, a constant contrast can be obtained to match installation conditions. This screen switches between transparent and digital screen, allowing one to maintain a transparent functionality and choose when to showcase stunning digital videos. The manufacturers foresee that this would transform the future of retail industry.

There was also the 360-degree live camera system AW-360C10, capable of producing a 360-degree video in uncompressed 4k. The system generates 2:1 equi-rectangular format 360-degree video by stitching the output of four cameras, giving the spectator the sense of immersion in variation of scenes such as live broadcast of sports, concerts and other stadium events.

The LinkRay technology is a unique information distribution technology that employs visible light to beam information to consumers, poised to revolutionise communication and marketing in tourism, retail, hospital, transport and event management industry.

LinkRay delivers mobile content by enabling ordinary smartphones to read IDs sent from LED transmitters, such as displays, signboards and spotlights. The app provides interactive content that enhances exhibits at cultural facilities, such as museums, art galleries and tourist centres.

Still on the visual solutions, Panasonic displayed TH-75BQE1, the interactive solution, a robust touchscreen, designed for interactive display, which is lithe and consistent solution for education spaces and meeting rooms. The cost-effective solution increases usability and participant involvement.

A key highlight of the show was the Stadium Mapping miniature, which was created based on the ‘Osaka Derby Projection Night’ conducted earlier this year in Japan’s Suita football stadium, produced and directed by Panasonic. The company’s latest PT-R2970 projector utilized to create this solution unleashes the true power of imagination with 20,000 hour maintenance free endurance, and a Solid Shine laser with balancing image quality. The Dome Mapping was also a centre of attraction, as it drew the crowd. This mapping with the innovative fish-eye lens is said to harness the next generation imaging technology. It delivers an absolute immersive experience in temporary or permanent installation in single or multi projection layouts.

Shortly before the exhibition opened, The Guardian had an interactive session with some of the company’s top executives, including Director, System Solutions and Communications Division, Middle East and Africa, Mr. Yasuo Yamasaki; Managing Director, Panasonic Marketing Middle East and Africa (PMMAF), Mr. Hiroki Soejima; Head of Africa Division, PMMAF, Mr. Hiroyuki Shibutani and Managing Director of Media and Entertainment Business Division, Mr. Toshinori Kishi.

On its product line billed for launch in Nigerian and Africa, Shibutani said once the opportunity presented itself, the products would be launched, noting, “Nigeria is one of our major strategic markets in consumer products. We are looking forward to supplying the products in the Nigerian market. We are offering products, which are of the same quality around the globe. But they come in different ranges, which make some more affordable to our consumers in Nigeria.”

On why Panasonic lost its footing in the Nigerian market, he said the product had faced difficult challenges, especially with forex fluctuations, “and we still have a big challenge with Korea and China brands. We still keep the presence of consumer products. We just started to revive the African business last year, with an internal project, focusing more on Nigerian and Kenyan markets.

“Previously, most of our products were developed in Japan, but now on African products, we have a special team in the division that develop these products for the African market. We also have a good team in Malaysia developing some of these products for the Nigerian market.

“Every year, we launch new products that are modified and developed to meet consumer’s needs. Change in models does not affect our sales in anyway.”

On whether the company has plans to assemble some of the products in Nigeria, the executive noted, “Last year, we started to assemble air conditioners and LCD TV together with our Nigerian partners.”

GITEX is no doubt a platform that helps to showcase the latest and pioneering technology to cement the future of various industries. The exhibition ground was bedecked with arrays of colours with different products and people of all races. Busy, as it was, participants were eager to learn about these new products as the exhibitors gladly explained more about the product with them.

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Promoting gender equality through broadcast technology

Promoting gender equality through broadcast technology

PHOTO: Europeanmovement.eu

Globally, gender equality has been a concern that has raised many questions related to women and girls on the need for a balance on economic and socially based resolutions. The United Nations’ 2016 Africa Human Development Report stated that closing the gap would indeed be a boom for not only Nigeria, but for the continent’s economic and social prospects.

According to discussions at the recently held Global Citizens Movement Makers Summit, some of the identified challenges faced by girls and women include access to Education; Employment Opportunities; Reproductive Health & Rights; Maternal Health; and Gender Equality. There is a need for a paradigm shift to effectively implement the desired change.

The 2012 Gender in Nigeria Report published by the British Council reveals that gender inequality not only exists in Nigeria, but at high levels. There is a lack of gender balance in the economy, education, politics, health, access to justice and almost all areas of human development. The report says, “Nigeria’s 80.2 million women and girls have a significantly worse life chances than men and also their sisters in comparable societies; 60 to 79 percent of the rural workforce is women, but men are five times more likely to own land. In eight Northern states, over 80 percent of women are unable to read compared with 54 percent for men, just as 70.8 percent of young women aged 20 to 29 in the North-West are unable to read and write and only three percent of females complete secondary school in the northern zones. Nigeria ranks 118 of 134 countries in the Gender Equality Index

The desired change has been advocated for, in various ways over the years through traditional means of communication but this has yielded minimal results across the globe. Therefore, to change people’s perception, there is a need for more concerted efforts towards actively promoting gender equality and women empowerment; one of such efforts is to embrace technology.

Technology has changed the dynamics of communication. Visual content can be accessed through different social media apps, terrestrial television, digital satellite television, cable television, video-on-demand, web TV and IPTV. This has created a wide range of opportunities for the penetration of broadcast content across the globe. This has given several brands the platform to engage the populace through mass media.

Some organisations are also advocating for equal opportunities for both sexes. Just recently, Procter and Gamble strategized its approach towards driving the message to the public, using television content.

The company recently launched a new advocacy video featuring Sesame Street Muppets and children from around the world sharing their aspirations for the future and why they love to learn. The video addresses biases about the value of education and career opportunities for girls, and is expected to run on digital, social, and broadcast platforms in countries around the world.

To further drive the campaign, P&G is sponsoring a new Sesame Street Program that is set to explore issues of gender equity in child-relevant ways, with girls and boys role-playing different careers and family roles. The new content will be made available to Sesame Street co-productions around the world, which will also be made available to Nigerian audiences.

This innovative direction in advocacy will appeal to all races, and inevitably orchestrate societal change. Boys will develop a positive attitudinal change to girls and girls will have improved self-esteem. This will also be an avenue for parents to learn the importance of gender equality for all. The conversation around this new advocacy series will lead to a world full of more opportunities for everyone.

It has been noted that access to quality education would open doors to better health and economic opportunities. Many girls have been positively influenced by good education and they, in turn, gain control of their lives. Most importantly, it opens new opportunities and access to a world of bigger and better possibilities.
Nigeria has indeed tried to respond to the global development of gender equality with the use of international insights by initiating policies that seek to reduce gender inequalities in the socio economic and political spheres.

It is however, imperative that government should endeavour to review all gender discriminatory laws that still exist in the pages of our statute books in order to demonstrate her total commitment to eradicate gender inequality in Nigeria. Compulsory girl-child `education, which Nigeria has already adopted, should also be enforced and sustained.

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Kwese TV targets increase in 30 per cent African TV viewership

Kwese TV targets increase in 30 per cent African TV viewership

While Kwese TV, a new television operator in Nigeria is offering ‘pay as you watch’ subscription, a revolutionary initiative, the firm’s long term target is to increase television viewers in Africa, which is currently put at 30 per cent.

The President and Group Chief Executive Officer, Econet Media, Joseph Hundah, who disclosed this at the launch of the platform in Lagos, said Nigeria remains a strategic market for the platform.

Hundah explained that KweseTV, which has already started operations, would offer customers ‘Pay-as-you-watch’ subscription packages for premium programming.

The package, he said enables consumers to purchase three and seven-day subscriptions at N990 and N1, 850, as well as a 30-day subscription option for N6, 275.

“PayTv in Africa versus the rest of the world, is still very low, going by the number of household TV owners, which is still around 30 per cent penetration, which is much lower compared to the rest of the world. The target of Kwese TV is to among others increase TV ownership in Nigeria and other part of Africa,” he said.

Kwese TV belongs to the Econet Group, founded by Strive Masiyiwa.

According to a report by Frost & Sullivan, Nigeria is Africa’s second most developed PayTv market, which has “Pay-Tv, Video-on-Demand and Internet Protocol television (IPTV) Growth Opportunities in Africa.”

The report revealed that the PayTv, video-on-demand (VOD) and IPTV services market is growing rapidly as significant Internet penetration and smartphone adoption in Africa alter the manner in which consumers view content.

The General Manager, Mrs. Elizabeth Amkpa, said: “At Kwese, we have strong general entertainment and sports programming line-up, which we believe would be well received by viewers of all ages.

Amkpa said the platform has already created jobs directly and indirectly, with 600 offices and 1000 dealers across the country.

She explained that the full Kwese TV bouquet offers over 65 channels of pure entertainment with well-known international and homegrown channels.

“With Kwesé, content is not only accessible through our multi-platform service, but also through a revolutionary payment model. Kwesé is at the forefront of innovation through pioneering ground-breaking payment options that offer flexibility and convenience in the industry,” Amkpa stressed.

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Tecno to unveil new Phantom smartphone at global launch in Dubai

Tecno to unveil new Phantom smartphone at global launch in Dubai

Tecno Phantom 6

Building on its commitment to Africa and the Middle East and its long-term growth plan across new markets, premier mobile phone brand under Transsion Holdings, Tecno, has concluded plans to unveil its flagship smartphone, the Tecno Phantom at global launch in Dubai this Sunday.

This is in line with its commitment and continuous growth plans in Africa and the Middle East region.

“Recent market reports highlight how the Africa and the Middle East is making a comeback when it comes to smartphone penetration,” said Arif Chowdhury, Vice President of TRANSSION HOLDINGS.

According to him, “Our expansion last year into the Middle East market was the first step in a long regional growth plan, and with the unveiling of our latest model we hope to reaffirm our commitment to innovating the smartphone market with intelligent products. We develop phones and tailor-made services that meet consumer entertainment and creative needs and incorporates features that enhance popular every day actions such as taking selfies. ”

Chowdhury continued: “We see huge potential for our business in this part of the globe. Following our continued success in Africa, the Middle East was the next logical step for us.”

“At Tecno Mobile, we care about our customers and our strategy is in line with ‘Think Globally, Act Locally’ designing products that aims for customer needs in their environment”. Stephen Ha, General Manager of TECNO Mobile, aide, adding that, “for the next 10 years, TECNO aims to be the most influential and favorable communication devices by delivering a differentiated experience to consumers, we are targeting to allocate 25,000 retail stores and 500 flagship stores by year of 2020 with full life cycle development including social content, software and smart devices”.

Tecno Mobile continues to deliver to most African countries with the largest market share currently in Nigeria and Tanzania, in addition to other several key countries in Africa and the Middle East.

Over the company’s 11 year history, it has established itself as one of the top mobile brands in Africa. Last year, TECNO Mobile identified the Middle East as an important market as part of its growth strategy into emerging markets.

Meanwhile, according to Statista.com, smartphone usage in the Middle East and Africa region is continuing to grow steadily, with around 123.7 million owners in the region in 2016, up from 106.4 million during 2015.

Earlier this year, International Data Corporation (IDC) reported that the GCC mobile phone market rebounded in the fourth quarter of 2016 after suffering a decline during the first three quarters. The premier global provider of market intelligence saw the shipment of 5.98 million units in Q4, up 7.7 percent on the previous quarter.

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NCC set to dump paper numbering, meets stakeholders on automated numbering

NCC set to dump paper numbering, meets stakeholders on automated numbering

NCC

Consistent with its tradition of broad consultation prior to taking regulatory decisions, Nigerian Communications Commission (NCC) yesterday in Lagos held a consultative forum with stakeholders as part of the process towards the introduction of an automated numbering system in the country.

“Numbers are scarce resource and one of the core functions of the Commission is to ensure that this scarce resource is effectively and efficiently managed”, Ubale Maska, Executive Commissioner, Technical Services, who represented Executive Vice Chairman and Chief Executive of the Commission, Prof Umar Danbatta, told the audience that the automated system would be launched very soon.

Paul Dinwoke, Chief Executive of Molcon Multiconcepts Limited, consultants to NCC on the project, also told the participants that some of the benefits of the automated system include convenience, transparency, efficiency, easy tracking, ability to choose number options and strengthening of online payment systems.

The forum was attended by many stakeholders, including licensees of the Commission and staff, such as Bako Wakil, Deputy Director Technical Standards and Network Integrity, who told the audience that the deployment of automatic numbering management system is part of NCC’s efforts to automate its business processes within and outside the Commission.

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Warning! A majority of Wi-Fi connections have been hacked

Warning! A majority of Wi-Fi connections have been hacked

Wi-Fi

The security protocol currently used to protect the vast majority of Wi-Fi connections has just been broken – meaning that hackers who are within physical range of someone’s home can crack anyone’s Wi-Fi password, spy on their Internet activity and intercept any unencrypted data streams.

This is due to a severe flaw in WPA2 protocol, and the proof-of-concept exploit is called KRACK (Key Reinstallation Attacks). It allows hackers to eavesdrop on any Wi-Fi traffic passing between computers and access points.

The US-CERT has recently distributed an advisory to about 100 organizations, warning that the discovered weakness can allow an attacker to decrypt network traffic from a WPA2-enabled device and hijack connections.

Depending on the network configuration, it is also possible hackers could inject and manipulate data.

The attack works by exploiting a four-way handshake used to establish a key for traffic encryption. During the third step of the process, the supposedly unique key can be resent multiple times. If a hacker can get it resent in a certain way, they can reuse it in a manner that completely undermines the encryption.

“Past experience shows that these types of vulnerabilities don’t get easily fixed,” said Marty Kamden, CMO of NordVPN.

“Home Wi-Fi users are especially vulnerable, as they do not have enough information how to deal with the threat.

ISPs can take years to switch to routers with a safer protocol. That’s another situation where users should take their Internet security into their own hands.

Everyone should assume that their network is now vulnerable, and take precautions. Virtual Private Networks – VPNs – remain the strongest defense form these types of vulnerabilities.”

A VPN will add an extra layer of security on the entire device by rerouting one’s online data through a ‘tunnel’ secured with military-grade encryption, ensuring that no third parties can eavesdrop on it. However, a VPN will not help if configured on one’s router. A user’s devices must be connected to VPN from within your network.

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Mastercard opens up its blockchain technology

Mastercard opens up its blockchain technology

Mastercard opens up its blockchain technology.

Mastercard has announced that it will be opening up access to its blockchain technology via its API published on Mastercard Developers. Mastercard’s blockchain solution provides a new way for consumers, businesses and banks to transact and is key to the company’s strategy to provide payment solutions that meet every need of financial institutions and their end-customers.

The company has tested and validated its blockchain and will initially implement the technology in the business-to-business (B2B) space to address challenges of speed, transparency and costs in cross-border payments. The Mastercard blockchain technology will complement the company’s existing capabilities including virtual cards, Mastercard Send and Vocalink to support all types of cross-border, B2B payment flows – account-based, blockchain-based and card-based.

There are four key differentiators of the Mastercard blockchain – privacy, flexibility, scalability, and most importantly, the reach of the company’s settlement network.

Privacy – Mastercard blockchain provides privacy by ensuring that transaction details are shared only amongst the participants of a transaction while maintaining a fully auditable and valid ledger of transactions.

  • Flexibility – Partners can use the blockchain APIs in conjunction with a wider suite of Mastercard APIs to create a range of powerful, new applications. Software development kits are available in six different languages to make the APIs even easier to integrate.
  • Scalability – Mastercard blockchain is designed for commercial processing speed and extensibility by reaching consensus between a trusted network moderator and network participants.
  • Reach – Mastercard blockchain is integrated into the company’s payment network that includes 22,000 financial institutions to move funds that have been committed on the blockchain.

“By combining Mastercard blockchain technology with our settlement network and associated network rules, we have created a solution that is safe, secure, auditable and easy to scale,” said Ken Moore, executive vice president, Mastercard Labs. “When it comes to payments, we want to provide choice and flexibility to our partners where they are able to seamlessly use both our existing and new payment rails based on the needs and requirements of their customers.”

Mastercard blockchain solution has the ability to power secure and seamless non-card payment transactions such as business-to-business payments and trade finance transactions. It also has the ability to power non- payment solutions such as proof of provenance that helps authenticate products across the supply chain.

With this proprietary solution, Mastercard hopes to create new benefits for its partners and make the commerce ecosystem easier, faster and safer. In addition to building a new solution, the company has also filed for over 35 patents in blockchain and invested in Digital Currency Group, a collaborator that builds, incubates and seeds Bitcoin and blockchain technology-related companies.

It recently joined the Enterprise Ethereum Alliance to explore the possibilities of the Ethereum technology across a wide range of potential use cases, many of them well outside the scope of Mastercard’s traditional payments environment. In addition, Mastercard is also working on new use cases with startups that are a part of its Start Path Global program.

Edited by Fundisiwe Maseko
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Global smartphone penetration to hit 66% in 2018

Global smartphone penetration to hit 66% in 2018

Global smartphone penetration to hit 66% in 2018

In 2018, 66% of individuals in an array of 52 key countries, which includes South Africa along with various developed and developing countries across the globe, will own a smartphone. This number is up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published on 16 October 2017.

The report also revealed that the rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% in the most advanced markets. The number of smartphone owners will increase by 7% year on year in 2018, compared to 10% growth in 2017, 14% in 2016 and 21% in 2015.

The spread of smartphones and other mobile devices is increasing the number of contacts between brands and consumers, by giving consumers new opportunities to connect to media content wherever they are, at any time in the day. Some of these contacts take the form of paid advertising in third-party content, but mobile technology is also enabling broader brand experiences, such as branded content and social media engagement.

Western Europe and Asia Pacific continue to lead the world in smartphone ownership. The report predicts that five markets will have smartphone penetration above 90% in 2018: the Netherlands (94%), Taiwan (93%), Hong Kong (92%), Norway and Ireland (each at 91%). 11 markets will have penetration levels between 80% and 90%, all of them in Western Europe and Asia Pacific with the exception of Israel, where penetration will be 86%.

The country with the highest number of smartphone users will be China, with 1.3 billion users, followed by India, with 530 million users. The US will be third, with 229 million users.

Tablet penetration stabilising at about 20%
Tablet ownership is much less common than smartphone ownership, partly because they are more likely to be shared within households, and partly because consumers in some markets prefer to use larger smartphones instead. Tablets have not caught on at all in China, where we estimate their penetration at just 4.8% this year, compared to 85.4% for smartphones. Tablet penetration is even declining in Thailand.

Tablet ownership varies widely across the 52 countries in this report; it exceeds 50% in 12 markets, and is lower than 10% in seven. Tablet ownership is most common in the Netherlands (at 74% penetration is year), Australia (66%) and Ireland (65%).
Globally, the report estimates tablet penetration at 18.7% in 2017 up slightly from 17.8% in 2016. It appears to be stabilising at about 20%: and Zenith forecasts tablet penetration levels of 19.5% in 2018 and 20.1% in 2019.

Mobile devices to account for 73% of internet consumption in 2018
Mobile devices (including both smartphones and tablets) are now the primary means of accessing the internet for most users, and will account for 73% of time spent using the internet in 2018, up from 70% in 2017 and 65% in 2016. Mobile internet use has doubled since 2011, when it accounted for 36% of all internet use. Zenith believes that by 2019 mobile internet will to account for 76%.The markets where mobile devices have the highest shares of internet use are geographically diverse. Spain is top, with an estimated 81% of internet use coming from mobile devices this year, followed by Italy (78%), China and the US (each at 77%) and India (73%).

59% of internet advertising expenditure will be mobile in 2018
As Zenith documented in the company’s quarterly Advertising Expenditure Forecasts, the amount of money spent on internet ads going to mobile ads has overtaken the amount spent on desktop ads for the first time this year. They estimate that 53% of all internet adspend will go to ads viewed on mobile devices in 2017, and forecast that proportion to rise to 59% in 2018 and 62% in 2019. In 2019 mobile adspend will total US$156 billion, and account for 26% of adspend across all media.“For most consumers and advertisers, the mobile internet is now the normal internet,” said Jonathan Barnard, Zenith’s Head of Forecasting and Director of Global Intelligence. “The ownership of mobile devices is beginning to saturate in some markets, but there’s plenty of room for further growth across the rest of the world.”

Vittorio Bonori, Zenith’s Global Brand President, speaking on the report said, “Because the internet is now mobile, brands have the opportunity to use it to communicate to consumers during more of their lives – when they are shopping, socialising and travelling as well as when at their desk. By reaching consumers at the right occasions with tailored messages, brands can guide them through the consumer journey more effectively.”

By Dean Workman
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The Guardian’s Path: Destiny 2 Leveling Guide

The Guardian’s Path: Destiny 2 Leveling Guide

The Guardian’s Path: Destiny 2 Leveling Guide.

Leveling up in Destiny 2 can be daunting at times. With some perseverance, skill, and know-how, the journey from the start to the endgame could be easier in Destiny 2. You’re going to need a leveling guide to help.

The Basics: Character and Class
The first thing to get out of the way is to maximize your character level and complete the story campaign. It’s not a hard thing to do, as you’ll achieve the former passively, or at least get close to doing so, simply by finishing the latter. Aside from reaching level 20, you’ll also probably get Destiny 2 Items that you won’t be able to handle through the course of the story campaign.

Ensure that you unlock your subclass as early as possible. Just complete public events until the subclass milestone instructs you to go back to Earth. Once you’ve returned, you’ll see a mission that will bring you to the Dark Forest. Complete the short mission, and you’ll finally be able to unlock your subclass. Now that you got your subclass, it’s highly advisable to level up even past 20 to earn more Ability Points so that you can unlock more, or even all your classes’ perks and capabilities.

In the Middle of It
Once you’ve taken care of your character level and unlocked class perks and capabilities, it’s time to pump power levels. Unlike character levels, this isn’t a property inherent to the character. Instead, it’s dictated by the average Power Level of your gear. You’re still going to do some grinding and take on all sorts of PVE content, but this time the gains would no longer be EXP. Instead, it’s gear.

If you hit level 20, you’ll be able to equip all weapons in the game. Still, some gear, especially the more powerful ones, won’t be available to you. The gear that you’ll be receiving, which is either from drops or various activities, depends on how powerful your character is. Just work your way until you hit 250 to 265.

A good way to do this is to clear out every planet, finishing their Adventure Missions, Strikes, and Meditations. Adventure Missions usually give you gear and extra Ability Points. Plus, unlike other content, Adventure Missions are quite enjoyable. As for Strikes, they’re lengthier missions compared to Adventure Missions, but every time you finish one, you’ll have the chance to open a loot chest that contains decent gear. Usually, they’re blue, but you can also strike gold (I mean purple). Lastly, Meditations are story missions, which can give you gear rewards, and you can replay them.

Increasing your Reputation is also an excellent way to increase your Power Level. This is done by giving Tokens to a quest giver. These Tokens, as well as the corresponding quest giver you give them to, vary per planet. The good thing about this is that it doesn’t take conscious effort to collect Tokens, as you receive them for every content that you finish. Dismantling your rare and legendary drops is another right way to increase Reputation. By doing so, you’ll get gunsmith materials; give this to the gunsmith, and you’ll enhance your reputation with him, and later on, you’ll receive powerful gear from him.

Now if you want to go PVP-ing and earn gear at the same time, the Crucible is for you. Although there’s no guarantee that you’ll get gear from it every time, you’ll get some eventually (even purple ones). Plus, since its PVP, it’s fun and exciting.

The Peak of Power
Once you hit Power Level 265, it’s time for the final stretch to Power Level 305. While the true Power Level cap is at 350, it’s a challenging goal that only a very few people manage to reach, so let’s settle with Power Level 305 first. Assuming that’s easy to achieve in the first place.

At this point, blue and purple gear that you’ll be getting would probably not be any better than what you currently have. Instead, you’ll be relying on various methods. First off, there’s Milestones, in-game objectives that grant players rewards for accomplishing them, similar to a Trophy system. Late-game ones are especially rewarding; some even give “powerful gear.”

Quests are also a good way to raise your Power Level even further. They’re multi-stage missions that reward players with a strange item that can become an exotic weapon if you do additional activities. Once you’re done, try Weekly Flashpoints and Nightfall Strike events, which also yield drops that can get you past Power Level 265. The former appears in Milestones, as they take players to a specific planet to finish a few public events. The latter, on the other hand, is a more difficult version of Strike dungeons.

The very roofs of end-game content are clans, Iron Banner, Trials of the Nine, and the Leviathan Raid. Joining a clan, aside from giving you the opportunity to have a tightly knit group of comrades, will also give you extra rewards for content. Iron Banner and Trials of the Nine are also great ways to increase your Power Level even further if you can hack it in high-level PVP environments.

Last but not least, the Leviathan Raid: every time you finish this, you’ll get Raid Tokens as a reward, which can get an exchange for gear, and a chance to get higher-level gear.

The road to Power Level 305 to 350, if you’re ambitious, is long and winding. Nevertheless, it’s one that’s worth taking. Now, be on your way, Guardian. Earth needs you.

Staff Writer

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Ericsson invites students to register for the Innovation Awards 2018

Ericsson invites students to register for the Innovation Awards 2018

Girish Johar, Head of Human Resources within Ericsson Region Middle East and Africa.

Ericsson has recently announced that it’s 2018 Ericsson Innovation Awards competition is now open for entry until November 15th, 2017, for students worldwide. This year’s theme is “The Future of Truth: How will we find, validate and share truth in the age of ICT?” Those that submit their entries will have a chance to win a trip to Stockholm, an expert Ericsson mentorship, and a €25,000 grand prize.

Girish Johar, Head of Human Resources within Ericsson Region Middle East and Africa commented: ”At Ericsson, we believe in the power of ICT and we have witnessed how it can impact the world for the better. The next generation of mobile networks are launching with the promise of improving lives like never before, and the future of technology is in the hands of our next generation. This competition is an invitation for the youth to join the discussion and showcase how their talent and innovations can help the world of ICT develop future opportunities.”

How can you influence the perception of truth? Will your ideas shape the future understanding of reality? Can you improve the ways we find the truth, validate information or share stories and facts? Now is your time to apply your ideas and really have an impact. Whatever you do decide, you’ll have the opportunity to excel.

For the regional competition, each of the seven regional winners will receive a €1,000 cash prize, a recruiter interview for a job or internship, a prominent feature on Ericsson digital media, and a certificate of achievement, in addition to special recognition and prizes offered within their respective regions.

The global competition will consist of semi-finalists and finalists. All semi-finalists will receive two months of mentorship from Ericsson experts in innovation and business. Semi-finalists will also receive recognition on social and digital media, recruiter interviews and a certificate of achievement. Furthermore, all finalist team members will receive a trip to Stockholm, Sweden to compete live at the Grand Final event, including airfare, hotel accommodations, group meals, transportation and other expenses. Finalists will also receive an additional month of mentorship and recognition across Ericsson social media and digital channels. The competition winners will receive prizes of: Grand Prize: €25,000, 2nd Place: €10,000, 3rd Place: €5,000, 4th place: €2,000.

Ericsson is helping shape the future of Mobile and Broadband Internet communications through its continued efforts to be a technology leader. Providing innovative solutions and teams that will help manage projects across the world to create the most powerful communication companies.

Edited by Fundisiwe Maseko
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