SMEs most financially vulnerable to fraud attacks

SMEs most financially vulnerable to fraud attacks

SMEs most financially vulnerable to fraud attacks.

Fraud affects small businesses much more severely than large corporates, with global research revealing that small and medium enterprises (SMEs) generally lose twice as much money than their corporate counterparts in the event of employee fraud.

Discussing the most recent statistics compiled by the Association of Certified Fraud Examiners (ACFE)1 and putting it into a South Africa context, National Director of Forensic Services at Mazars and Accredited Certified Fraud Examiner, Christo Snyman, notes that the average loss reported from a single incident of fraud was as high as $200 000 (~R2.7 million) for companies with less than 100 employees.

“This is a shocking statistic when taking into account that smaller businesses have every chance to go under following such a loss. It is also worth noting that larger businesses only lose $104 000 (~R1.4 million) from a single fraud event by comparison.”

He adds that the main reason for this disparity is also made clear by the research. “From the report we can see that around 25% of fraud cases detected in large companies were as a result of improper internal controls, compared to the 42% attributed by small businesses for the same reason. Further to this, the biggest risks faced by small businesses are also different when compared to their larger counterparts, with 43% of fraud cases taking the form of corruption, and 22% of cases being noncash fraud (electronic funds transfers, for example). Corruption and noncash fraud only appeared in 32% and 16% of cases for large corporates, respectively.”

Snyman adds that a lack of anti-fraud controls within a small company enables fraud to continue for much longer. “The vast majority of these fraud cases were committed by employees, and, if a company cannot effectively monitor the activities of the people inside its organisation, it may take years before it is discovered.”

The average duration of the fraud schemes captured in ACFE’s report was 16 months. “An important piece of information that one can take from this report, is how vital the implementation of a fraud hotline. The research shows that fraud losses were around 50% smaller at organisations with hotlines, than at those without, and that hotlines were responsible for bringing around 42% of fraud cases to light.”

Snyman explains that SMEs in South Africa should use this information to put better preventative measures in place for their organisations. “A well-structured set of measures to monitor and prevent any acts of employee fraud is, of course, of vital importance. Along with this, ACFE’s report shows us that all businesses need to put systems in place whereby employees can anonymously report fraud taking place.”

He adds that it is crucial to understand the profile of the average fraudster. “Company Directors and members of an organisation’s management have been shown to be more likely to commit fraud, and employees in charge of cash transactions need to adhere to strict anti-fraud measures. Organisations need to keep an eye out for warning signs, such as employees who start living beyond their means, develop addictions or spiral into debt, and companies need to put support programs in place to help employees through difficult stages, if need be.”

Lastly, Snyman says that it is imperative for businesses to conduct ongoing internal audit reviews of their operations. “Bringing in a third party to conduct an internal audit is the first step in creating iron-clad anti-fraud measures. Make sure that one’s company has dual controls in place when affecting payments, as well as a zero tolerance policy towards fraud, which, if revealed, results in disciplinary action or criminal prosecution,” Snyman concludes.

Edited by Fundisiwe Maseko
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Highlights from the Mobile World Congress Shangai

Highlights from the Mobile World Congress Shangai

The Mobile World Congress boasted a three-day-event that attracted more than 60,000 attendees.

The Shanghai edition of the world’s largest mobile industry exhibition,GSMA Mobile World Congress, opened it’s doors on July 27 at the Shanghai New International Expo Centre (SNIEC).

The Mobile World Congress boasted a three-day-event that attracted more than 60,000 attendees and 550 participating companies under the theme – Discover a Better Future. With that said, it was a future world of 5G and Artificial Intelligence (AI) that drew most attention on opening day.

Other major highlights included the Future Vehicle Summit, and the Internet of Things (IoT) Summit. It also displayed eight subtopics, such as Applied AI, Tech in Society, the Digital Consumer, and the Fourth Industrial Revolution.

GSMA Innovation City featured immersive demonstrations of the most cutting-edge mobile enabled products and services in the world today. Visitors experienced how mobile-connected products and services are creating a better future for citizens and businesses around the world, in diverse areas such as home, automotive, health, agriculture, utilities, industrial and more.

The GSMA also announced the winners of the 2018 Asia Mobile Awards (AMO Awards), which were presented in series of ceremonies at the MWC. The awards honour achievement, excellence and innovation in mobile communications across the Asia Pacific region.

The winners of the 2018 Asia Mobile Awards are:

Best Mobile Technology Breakthrough – Asia
KaiOS Technologies for KaiOS, the emerging OS

Best Innovation for LTE to 5G Evolution
KT for KT’s Innovation towards the 5G

Best IoT Innovation for Mobile Networks
China Telecom and Huawei for NB-IoT and IoT Platform Commercialization

Best Mobile App for Connected Living
SK Telecom for T map x NUGU

Best Mobile App for Business
Huawei for Mobile Video Conference as a Service

Best Mobile Innovation for Smart Cities
Cisco for Cisco Kinetic for Cities

Best Smartphone
Apple for Apple iPhone X

Disruptive Device Innovation
Insta360 ONE and Nintendo Switch – Joint Winners

Best Mobile Innovation for Emerging Markets
Huawei for Huawei Mobile Money

Outstanding Mobile Contribution to the UN SDGs in Asia
Huawei for Polestar Sustainable Connectivity Solution

Women4Tech – Asia Mobile Industry Leadership
Ericsson for Girls in ICT initiative in Northeast Asia

By Neo Sesinye
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Apple and Samsung’s patent battle comes to a close

Apple and Samsung’s patent battle comes to a close

Apple and Samsung’s patent battle comes to a close

Apple and Samsung have finally reached a settlement in their US patent battle, ending a seven-year-long fight over Samsung’s alleged copying of Apple’s patented iPhone features.

This settlement comes just a month after a federal court jury ordered Samsung to pay Apple $539-million (R7.4-billion) for violating Apple’s iPhone patent.

Terms of the settlement, filed in the U.S. District Court for the Northern District of California, were not available. An Apple spokesman declined to comment on the terms of the settlement but said that Apple “cares deeply about design” and that “this case has always been about more than money.” A Samsung spokeswoman also declined to comment.

It seems that the #Apple vs #Samsung law suit’s been going on for too long. I thought the whole thing was over a long time ago but apparently not. They’ve been fighting since #IPhone 3GS! The two have finally settled and Samsung is going to have to pay. $539 million dollars.

— Ivan Komsky (@IvanKomsky) June 27, 2018

The legal battle started in 2011 when Apple sued Samsung for allegedly copying the patented design of the iPhone. This started a feud that elicited more than just hefty legal fees, inspiring the creation of Apple vs Samsung memes and later disproved rumours that Samsung paid Apple its $1bn fine in nickels.


Edited by Daniëlle Kruger

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Android Oreo (Go edition) – For Nokia users on the go

Android Oreo (Go edition) – For Nokia users on the go

Android Oreo (Go edition) – For Nokia users on the go

In a fast-paced world, you need to stay on the go. Your smartphone is your ally as you try to make sense of a time where information overload reigns. This is why every Nokia smartphone is designed and crafted with passion and a dedication to simplify your experience.

HMD Global launched the Nokia 1 earlier this year, which runs the latest Android Oreo (Go edition). The Android Oreo (Go edition) is specifically designed for devices with 1GB RAM or less.

“Apart from the impeccable craftsmanship of our devices, HMD strives to create meaningful partnerships with other industry leaders to allow us to produce a user-friendly interface on all Nokia devices. One of these partnerships has heralded a new dawn in accessibility and simplicity. The Android Oreo (Go Edition) is the perfect companion for your Nokia device,” says Justin Maier, Vice President Sub Sahara Africa, HMD Global.

With smaller, pre-loaded apps, more storage space, and way more control over how content is stored, the Go edition helps customers save space. You can now get up to 2x more available storage out of the box with fewer pre-installed and re-imagined Google apps.

Android Oreo (Go edition) also features a Data saver, which helps to conserve data by managing when apps can use background data. You can now pick which apps can or cannot use background data when Data saver is on. Data saver can be turned on and off easily from the Settings menu.


A new range of Google apps have been designed for lighter updates and downloads, create more space, and significantly improve performance. While the Go edition features many highlights, the two features you will love the most is YouTube Go and Google Go.

YouTube Go is a newly redesigned lighter version of YouTube for users who need an everyday video companion, even when they have limited data or a slow connection. It also lets users choose the amount of data they use when they watch a video.

This new version is made to work with less storage and slower connections, you can now completely control how much data is being used and check how much storage is left before you download and instantly share videos without using data!

Google Go is a brand new app that makes it easy to find popular queries, top websites and apps, trending images and gifs at blazing speed with minimal typing. It helps to cut down on typing and makes discovering popular content faster, even with unstable network connections.

You can save up to 40% data when searching and it is now easier than ever to find all your favourite apps and websites just a tap away!

“Optimising smartphone experience is at the heart of everything we do at HMD. Android Oreo (Go Edition) helps us create an a simple and efficient interface for all users. It’s a lighter, faster way to search, easy-to-use and works fast even on low-RAM devices and unstable network connections,” concludes Maier.

The Nokia 1 is available in Warm Red and Ink Blue and retails from R 999.00 through Cell C, MTN, Vodacom and leading retail stores.

Edited by Fundisiwe Maseko
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How CIOs can shape the future of work

How CIOs can shape the future of work

How CIOs can shape the future of work

Technology surrounds us and shapes us in many ways — in our relationships, businesses and communities, and in how we communicate, collaborate and work. Its impact is only intensified by the emergence of artificial intelligence (AI) and smart machines.

“Organisations can no longer treat technology investment and people investment as two separate activities,” says Helen Poitevin, research director at Gartner. “CIOs must align technology with business context to support major changes in work and jobs, in organisational structures and in culture.”

One example is the introduction of AI in the enterprise and its impact on the workplace. Starting in 2020, Gartner predicts that AI will create 2.3 million jobs and eliminate only 1.8 million. CIOs should take the lead in telling this story and making it a reality.

Poitevin adds, “The interplay of people and AI is where CIOs can create most value. We are confident that learning machines, bots and robots will become increasingly pervasive in work, home and community environments.”

4 future of work scenarios

To help CIOs shape their future workplaces, Gartner explored the need for people and technology to come together to build tomorrow’s businesses, platforms and ecosystems. “My colleagues and I took into account the extent to which machines are capable, and the extent to which humans are accepting of them. We also considered different combinations of key, strong and uncertain forces on the roles of machines in the workplace,” says Poitevin.

Those forces take into consideration the ability of machines to perform simple and limited tasks that rival or exceed the capabilities of humans, as well as humans’ acceptance of machines and their use in a wide range of human activities.

Four scenarios emerged. Poitevin outlines each one and recommends for how CIOs and other IT leaders could manage the machine-human workforces for them.

Scenario No. 1: Minibot proliferation

Machine capabilities are limited, but humans are comfortable with the presence of large numbers of simple, focused machines.

Recommendations: Build sticky relationships with highly skilled talent. Invest heavily in bot support, skills upgrades and other elements of the employee value proposition.

Scenario No. 2: I’d rather have a bot for it

AI drives both software- and hardware-centric bots that surround people in their day-to-day lives, making machines widely accepted throughout society.

Recommendations: Manage robots and virtual assistant resources to maximise productivity, with continual reassessment and reprovisioning of these assets. Optimise cybersecurity capabilities to fend off threats and produce competitive advantage.

Scenario No. 3: Bots go bad

Highly capable machines are present, but rejected by humans. Humans are effectively in an ongoing conflict with machines, which operate outside the boundaries of society and the law. This is the darkest scenario.

Recommendations: Invest heavily in risk management capabilities, including cybersecurity, to increase resilience amid uncertainty. Build trusted networks of employees and workers who are aligned to a common higher-level purpose.

Scenario No. 4: Bots can’t drive

Machines are not always reliable, sometimes unsafe and can’t be trusted to make important decisions. Humans largely reject the presence of machines in their lives and offices.

Recommendations: Create a strong governance policy for the use of machines. Develop “bot master” certification programs. Update ethics and value statements that can be used as a tool for communicating machine guidelines. Purchase robot insurance to protect against damaging failures.

“We urge C-level executives to consider particular scenarios not in terms of whether the scenario is ‘good’ or ‘bad,’ but in terms of who wins and who loses, and what is won or lost,” says Poitevin.

“It is critical that CIOs discuss with the boards of directors which elements in each scenario are desirable and undesirable, and make sure the desirable elements happen and the undesirable don’t. This, in turn, will lead to a fifth scenario — the reality we will create.”

Gartner analysts will be discussing the Future of Work with African CIOs and IT leaders at the Gartner Symposium/ITxpo in Cape Town in September.

Edited by Fundisiwe Maseko
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F5 launches advanced WAF for multi-cloud app security

F5 launches advanced WAF for multi-cloud app security

Anton Jacobsz, managing director at Networks Unlimited.

F5 Networks has announced the release of its Advanced Web Application Firewall solution for comprehensive application protection.

The new web application firewall (WAF) offering delivers superior protection for all apps, with flexible consumption models to fit various deployment and management scenarios. These models include on a per-app basis, perpetual, subscription, and utility billing options, thereby offering flexibility in both the cloud and the data centre.

Already a leader in the WAF space, this new solution also enhances the company’s self-service WAF Express and managed Silverline WAF offerings. F5’s Advanced WAF gives customers:

Superior protections against credential theft and abuse; The only WAF with comprehensive mitigation of web and mobile bot threats; and Layer 7 DDoS detection using machine learning and behavioural analytics for high accuracy.

Simon McCullough, major channel account manager at F5, says, “Attacks at the application layer are generally regarded as being harder to detect than at the network layer, and also more difficult to contain. However, despite this, we frequently see that more attention and funds are given to traditional firewalls than WAFs.

And yet, mobile and business applications in the cloud are constantly increasing, and this consequently affects application security risks – apps are increasingly becoming the first targets in cybersecurity breaches. When any app can be turned into an attack vector, the need to increase the power of the WAF is clear, and this what F5’s new solution is all about.”

Ram Krishnan, SVP and general manager of the security business unit at F5, notes, “Cybercriminals are using sophisticated application-layer exploits, as well as an emerging wave of automated, bot, and IoT-based threats that are quite capable of evading simple signature or reputation-based detection. F5 offers the most complete application protection, with Advanced WAF as a foundational technology that can be deployed, managed, and consumed in the manner that best suits our customers.”

F5’s Advanced WAF dynamically protects apps with anti-bot capabilities, stops credential theft using keystroke encryptions to guard against keyloggers, and extends app-layer DDoS detection and remediation for all apps through a combination of machine learning and behavioural analysis. For dedicated DDoS protection, F5 also offers an updated version of DDoS Hybrid Defender, with new capabilities that significantly optimise ‘time to identify’ and ‘time to mitigate’ response metrics.

Anton Jacobsz, managing director at Networks Unlimited, a value-added distributor of F5 in Africa, concludes, “F5 was named as a Leader in the Gartner Magic Quadrant report for 2017 for WAF. This latest addition to the F5 suite of products just shows how the organisation continues to evolve its growing portfolio of integrated and standalone solutions specifically designed for app security. F5’s holistic approach to app security reduces management complexity, decreases OpEx, and efficiently delivers services to neutralise attacks.”

Staff Writer

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Artificial Intelligence will impact the future workplace

Artificial Intelligence will impact the future workplace

Artificial Intelligence will impact the future workplace

Artificial Intelligence (AI) will introduce new opportunities and challenges in the workplace, it will improve productivity as well as revolutionise industries.

AI can be used by organisations that use heavy machinery to detect immediate faults and make real-time decisions and in the banking sector to streamline the process of applying for loans.

This technology is coming to the workplace at a rapid pace. AI will undoubtedly impact the workplace and become the biggest disruptor the business world has seen in over two centuries.

According to Rob Jardine, Head of Research and Solutions at the NeuroLeadership Institute South Africa, AI is set to change the workforce in the next few decades, but not all these changes will be threatening. He says employers need to ensure that their employees realise this by playing to the social domains that trigger the brain so that every individual can continue to perform optimally, learn new skills, and work towards their future roles in stimulating our economy.

A study conducted by Gartner shows that four percent of CIOs have implemented AI, while a further 46 percent have developed plans to do so.

In another study by Gartner, AI will create 2.3 Million jobs in 2020, while eliminating 1.8 Million. The company says AI will become a positive job motivator.

IT News Africa will host the Digital Transformation Congress on 26 July 2018 at the Gallagher Convention Centre in Johannesburg, South Africa where leaders will discuss weaving Artificial Intelligence into the modern organisation amongst other topics.

The congress will convene industry experts who will explore the wave of change that digital transformation is set to bring and discuss the tools required to implement a seamless digital transformation strategy. With “Redefining the Future Organisation through Digital” as the theme for the day, the event will attract a number of Enterprise IT vendors, who will showcase their IT solutions and engage with local and international CxOs, line-of-business (LoB) executives as well as heads of innovation and strategy.

Other key topics include:

  • “Yes we can. Yes we did. Digital Transformation in the Obama White House”.
  • Developing a Digital Transformation Roadmap.
  • Re-Thinking Business-IT Alignment.
  • Re-Aligning the Business Model to Effectively Engage Digital Customers.
  • Tackling Security Challenges to Succeed with Digital Transformation.
  • Is Africa Ready for GDPR?

View the DTC 2018 Agenda

How to participate:
Join as an attendee: Join local and international CxOs, line-of-business (LoB) executives as well as heads of innovation, technology and strategy to discuss the techniques and tools required to implement a seamless digital transformation strategy that will drive profitability and customer centricity.

Join us as an exhibitor: Showcase your technology innovations, projects, and solutions. Put your organisation, company or SME at the centre of this one-of-a-kind gathering. Find new partnerships, investors, leads, and opportunities.

For more information regarding the conference, visit:

[t]: 011 026 0981/2 [e]:

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Senate mulls law to regulate social media

Senate mulls law to regulate social media

Applications. Photo: Marketing land

Abdulfatai Buhari, chairman Senate Committee on ICT and Cybercrime has said that the National Assembly will make law to regulate what Nigerians do on social media.

Senator Buhari, who disclosed this at the sidelines of the 2018 Cybersecurity Conference in Abuja, said social media should be regulated because many Nigerians are misusing it.

If left unregulated, he said, the activities on social media are capable of setting the country on fire, especially as the country approaches national election.

He said: “We have got experts to advise us and we have presented a bill to the senate. The bill has passed the first reading and it has been listed for the second reading.’’

He said a lot of Nigerians made false claims and false accusations on social media to bring down those perceived to be their political enemies.

According to him, youths should use their ICT talent to develop the country’s economy and not use it to attack one another.

Adebayo Shittu, minister of communications said his ministry would work with the Office of National Security Adviser and the National Assembly to reinforce or build international norms to regulate adverse state behaviour, “and we will continue to partner with NASS and ONSA to impose sanctions on those that undermine our interests and global security on the cyberspace.”

He added: “We will continue to partner with ONSA to build capacity to benefit from the internet, to secure it, and to engage with international rule-making. The cyber ecosystem has been weaponised and manipulated to devastating effect to undermine democratic processes, influence voting in elections and whip up tension and divisions between and among societal groups.’’

He said the ministry is collaborating with the National Identity Management Commission on the strategic roadmap for ID ecosystem for Nigeria: handling the entire cybersecurity component of the ecosystem and in particular the Personal Identifiable Information.

The ministry, in conjunction, will soon conduct a cybersecurity assessment of the ID ecosystem, he added.

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Taking advantage of multi-cloud

Taking advantage of multi-cloud

Richard Vester, Group Executive for the Cloud division of EOH.

For all businesses, agility, flexibility and the ability to evolve with technology is crucial. Cloud computing has emerged as an essential part of any IT strategy, as cloud services have improved organisational agility and greatly lowered the burden of IT infrastructure and cost.

“It’s no longer a question of ‘if’ when it comes to moving to the cloud,” says Richard Vester, Group Executive for the Cloud division of EOH. “It’s a case of ‘when’ and ‘how’. The majority of organisations are embarking on cloud journeys in phases, staggered over time.”

He says the cloud has matured significantly over the past decade. “Initial adopters had a greater appetite for risk, running cloud-native workloads on private or public clouds. However, today large enterprises are looking to move complex and enterprise-wide workloads to the cloud, which has seen a rise in multi-cloud adoption.”

The objective for all businesses is clear, Vester says: Gaining more value from technology investments, realising business value more quickly, and having the ability to respond to constantly shifting business needs. “It’s no longer about sending low-risk services to the cloud, it’s about offering speed and performance for complex, critical enterprise solutions.”

This is why many organisations are going the multi-cloud deployment route, as it helps them reach their various business goals. Different cloud providers can help fulfil different roles that are optimised for specific workloads and applications. “While one cloud platform may be ideal for high-volume data transfer, it might not be suited for other tasks. In this way, a business can use one cloud for sales, another for data, and another for mission-critical workloads.”

However, as much as enterprises appreciate the practicalities and benefits of the cloud, they still need assurances that these mission-critical workloads will run as well, or better than their internal processes. Moreover, the chances are they run multiple solutions from a variety of vendors, and need to know that these can all be managed, without disruption.

Vester says it’s about integration, resilience, smooth operations, security and reliability, and cloud providers need to manage all of these and more. “It’s not about a single technology or solution, but the management of the infrastructure, platforms and applications, and understanding the business goals and hurdles, and making all of this work together, and be supported together. It’s what the customer expects today.”

Today’s customers, he explains, are choosing cloud providers based on their ability to offer a total solution and 100% support. “They are not looking to deal with a slew of providers, making separate decisions across multiple clouds and platforms. A provider who can manage complex enterprise deployments across the entire technology stack and multiple clouds is a compelling proposition.”

And on top of this, cloud providers need to offer solutions that are easy to understand and consume, and are on point from a cost perspective. “Services structure and pricing need to be straightforward, transparent, and must be able to be scaled up or down according to the company’s needs.”

Multi-cloud deployments involve an organisation choosing one or more cloud vendors, such as Azure, Google, or AWS, and putting different workloads into each platform, or assigning various tasks or volumes to multiple cloud services. “This way of working brings many benefits for organisations, as it offers them options when it comes to handling a particular aspect of IT operations. But they still need to manage all of these clouds and platforms from one place. This is where having a good cloud provider comes in.”

Edited by Fundisiwe Maseko
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10 ways to grow your customer base

10 ways to grow your customer base

10 ways to grow your customer base

Your customers are essential to your business’ success. And the more customers you have, the more sales and profit you’ll make.

Your focus and time should be split between keeping existing customers happy so that they keep coming back and identifying opportunities to attract new customers.

Here are 10 ways you can grow your customer base:

  1. Get Social. There were more than 6.7 million social media users in Kenya in 2017, up 31% from 2016 – and growing. Advertising your business on platforms like Facebook and Twitter is a great way to keep your existing customers engaged and to tell potential customers about your offerings. When you use social media to drive customers back to your website, it can also help to improve your search rankings and, therefore, your organic growth.
  2. Let them try before they buy. People love free stuff. If you own a bakery, invite passers-by into your store to experience the smells and sample some treats. The experience might be enough to convince them to buy a whole cake. Delight customers with no-strings-attached experiences and there’s a good chance you’ll convert them into paying customers. But try to get something in return, like an email address for your marketing database.
  3. Get personal. Use data and analytics to get to know your customers personally. This way, you can tailor your products and services to their needs, adding value to their lives by breaking through the clutter. Remember that you’re dealing with people, so acknowledge them, respect them and stay humble.
  4. Network. Never underestimate the power of word of mouth and referrals in organically growing your business. Authenticity, relationships and trust are powerful currencies in today’s over-saturated markets. Attend networking events and trade expos in your area. Join your local chamber of commerce. Get out there and meet new people.
  5. Partner up. Form strategic alliances with businesses that offer complementary products or services to instantly access a new audience. If you offer a device repair service, consider partnering with a company that sells accessories, for example.
  6. Showcase your expertise. If your expertise can solve a problem for customers or help them do something faster, why not give it to them for free? Set up a YouTube channel for your bakery, share baking tips and tricks, and take your audience behind the scenes into your kitchen. Humans are naturally curious and want to know how things work. Show them and you’ll have a captive audience, ready to buy.
  7. Expand your product range. Add a product to your service, or a service to your product. For example, hairdressers can sell haircare products, and soap retailers can offer soap-making workshops. Consider offering low-, mid- and high-end versions of your product to attract a range of customers.
  8. Offer micro-services. In today’s sharing economy, people are hesitant to lock themselves into long-term contracts or to make large financial commitments. If possible, unbundle your services into smaller chunks that your customers can choose from. The benefit of this approach is that it’s easier to scale and you reduce your risk exposure.
  9. Make it easy to say yes. Humans are naturally averse to risk. We don’t want to get hurt or lose money. Make it easy for us to do business with you by removing any financial, psychological or emotional risk, offering a variety of options and accepting numerous payment methods, like cards, EFT and mobile payments. A cloud-based accounting solution can automate this for you.
  10. Research and adapt. Know what the trends are in your industry, what’s changed and what’s coming next. Then adapt to those changes. Don’t be afraid to try something new, like engaging with your customers on a different platform or evolving your product to meet changing customer needs.

Customers are the lifeblood of any business. By continuously generating leads and retaining your existing customers, you can easily scale your business and diversify into new markets.

By Nikki Summers, Regional Director for Sage in East Africa

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