Mark Chirnside, CEO, ThisIsMe.
South African fintech startup, ThisIsMe, has set a new Africa record for the FICA (Financial Intelligence Center Amendment) process. This process which used to be a drawn out taking as long as two days to two weeks, has now been streamlined by ThisIsMe and will be completed in three minutes.
“ThisIsMe has set a new African record for the compliance process known as Know Your Customer (KYC) and in doing so have also set a new record for the fastest FICA in South Africa,” said Mark Chirnside, CEO, ThisIsMe. Consumers that have used ThisIsMe explain that they are delighted to skip queues and register new accounts within minutes instead of days, from anywhere in the world.”
After much delay the risk based Financial Intelligence Centre Amendment (FICA) Act 2017 was signed into law in April 2017. The Act is more onerous on accountable institutions (AIs) slowing down the process and making it more expensive. The key amendment is a shift from a rules-based approach to a risk-based approach in ensuring FICA compliance. This means that AIs must consider the potential risk involved with establishing a business relationship or concluding a single transaction with a client. The intention of the new regulations is to combat financial crimes such as money laundering, terrorist funding and fraud.
The process to establish and verify the identities of clients has largely been paper based with clients having to arrive at a bank branch, for instance, for face-to-face identification. This tedious process of FICA onboarding has increased costs for institutions to between R300 and R1500 for each client.
This is me CEO, Chirnside said that, “ThisIsMe’s digital platform makes it faster, more cost effective and there are fewer errors. The entire process is completed digitally, with machine learning technology ensuring that documents aren’t tampered with. In addition, we are able to ensure that a client’s information is regularly updated and secured. With a client’s permission, we are able to verify that a client is indeed who they say they are.”
In the past, clients typically had to provide simple information like proof of identity, address and bank account but the new regulations require a more in-depth investigation to evaluate the risk of the client. Institutions need to check aspects such as whether their clients come from a higher risk country, the nature of their business relationships and connections to influential people like members of government.
Institutions need to take this very seriously – if they are proven to do business with a criminal client, the institution will be subject to legal action and fines (not just the client). ThisIsMe now offers solutions that allow AIs the ability to be fully FICA compliant with each and every customer, within minutes.
ThisIsMe is a gold member of AlphaCode, a club for fintech entrepreneurs. Dominique Collett, head of AlphaCode says, “ThisIsMe is a great example of how fintech businesses can add real value to financial services businesses. They have developed a business model around solving a real pain point for banks, asset managers and insurers. The product not only solves regulatory issues and reduces back office costs for these institutions but also improves overall customer experience. This is a great win-win.”
It is not only financial institutions that require FICA systems. AIs include businesses in property, retail, eCommerce, SMMEs, gambling and other sectors too.
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