Huawei’s Mobile Ascendancy Continues

Huawei’s Mobile Ascendancy Continues


The Huawei P10 breaking sales records across the country. 

In what is another step forward for Huawei in the South African market the company recorded a 68% growth in the first month of sales of the new flagship devices the P10 and P10 plus when compared to that of last years model the P9 series. What makes this stat even more impressive is that it comes off the backdrop of the International Data Corporation (IDC) releasing figures which indicate a 13.6% decline in smartphone shipments in South Africa for Q1 2017.

“We have seen four times the increase in performance of our P10 as compared to the same period last year with the P9. We feel this is due to increasing consumer confidence in the Huawei brand and premium product segment,” said Zhao Likun, GM Huawei Consumer Business Group South Africa.

The goal for Huawei with the P10 series is to build on the success of that of the P9, which exceeded 10 million units in global shipping. This made the P9 series Huawei’s most successful handset ever as it was the first Huawei flagship device to break 10 million sales.

The P10 and P10 Plus come with enhanced features including the improved Leica front-facing camera that sets a new standard for modern portrait photography. Recognising the creative eye in every user, the new camera features enable artistic portraits in Leica image style. The intention is to bring out the pure and natural beauty of people rather than to artificially edit and beautify the images. Huawei also partnered with GoPro so that users can shoot amazing videos without installing any additional apps on the device.

“A brief review of the history of photography reveals that all the photos with real impact are about people, particularly everyday people against the backdrop of a fast-changing world, because we can resonate with their feelings and experiences. With the help of modern technology, capturing and passing around these touching moments has never been so easy. Huawei P10 and P10 Plus provide users with an effortless way to create timeless portraits. We encourage our consumers to create something truly meaningful and amazing with our products,” says Likun.

The Huawei P10 and Huawei P10 Plus are available from all operator channels at a recommended retail price of R12 999 for the P10 and R13 999 for the P10 Plus. The devices come with the Huawei Diamond Service offering that includes two free screen damage repairs, and a free collection and delivery service with dedicated VIP contact centre support.

Staff Writer

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