DEOD to broadcast near-live ICC cricket


DEOD’s will broadcast the ongoing ICC Champions Trophy.

The recently launched internet TV service, DEOD (Digital Entertainment on Demand), by on-demand solutions provider, Discover Digital, announced today that they have secured the near-live short-form digital rights for the International Cricket Council (ICC) Champions Trophy 2017 and the ICC Women’s World Cup 2017 tournaments and has been appointed the exclusive aggregator in Sub-Saharan African by the Channel 2 Group for all ICC tournaments up to and including and the 2019 ICC World Cup.

In addition to being the exclusive digital rights licensor in Sub Saharan Africa, Channel 2 Group also holds the exclusive global audio rights of the ICC until the 2023 World Cup.

Tim Cook, Senior Manager: Sports at Discover Digital, describes the deal as ‘huge’ for South Africa.

“It’s phenomenal. For the first time, South Africans will have access to near-live short-form content to stay on top of what’s happening, on the go, in the most important cricket tournament after the World Cup. They will be able to see the most spectacular moments and track the progress of the world’s leading cricketing teams – including South Africa – throughout the tournaments during every hour of play,” said Cook.

Stephen Watson, Managing Director of Discover Digital, echoed his colleague’s sentiments saying, “This is a significant deal in the sports space, taking a major mainstream event out of the pay-TV arena to a much broader audience.”

“Discover Digital will also be extending this partnership and exciting content licensing opportunity to ASEAN & Australia, engaging partners in these territories that wish to work with us and C2G,” Watson added.

DEOD have created a Cricket package to cover both of the tournaments which will cost just R10. This means fans don’t have to subscribe to the Premium Package if they just want cricket. The content will also be made available to the Sports OnDemand and DEOD Premium Customers at no additional cost

Mr Sethi, chairman of Channel 2 Group said that “The digital property created by the ICC has massive appeal to cricket fans who might not normally have access to live paid-TV. The adoption of short-form near-live content by millennials and smart device consumers opens up a whole new digital market for sports rights holders and key partnerships with telecommunications businesses. We are delighted to partner with Discover Digital, who has a firm understanding of the potential of this content and innovative strategies and technology to maximise its reach.

Staff Writer


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