MTN kicks off their Yello Care Programme (Image Source:
MTN Group is inviting social media users across Africa and the Middle East to join its employees in a virtual campaign to break down traditional barriers to education, by sharing interesting facts during the company’s annual 21 Days of Y’ello Care programme.
Using the hashtag #ShareKnowledge, members of the public with access to Facebook, Twitter and Instagram, are encouraged to share fun facts or pieces of information about their countries that are less known but of great interest to the world. The campaign aims to pass on knowledge and make learning fun.
“Inspired by Mahatma Gandhi’s famous quote, Be the change you want to see in the world, we are launching this campaign to practically demonstrate the role of technology in enabling greater access to education. We are particularly excited about this initiative because it is something that everyone in our communities can be part of,” says Chris Maroleng, Executive for Corporate Affairs, MTN Group.
While the knowledge share efforts gain momentum virtually, MTN employees will be making a difference physically by embarking on a myriad of education-focused activities in local communities. These range from classroom renovations and literacy projects, to Information Communication Technology (ICT) training and the provision of digital educational content.
Maroleng says if past efforts are anything to go by, 2017 will deliver yet another memorable Y’ello Care campaign for communities in MTN’s markets. “In 2016, more than 10 000 employees participated in Y’ello Care. Together, they built 10 classrooms, established 56 libraries and launched eight ICT labs. Their efforts benefitted more than 100 000 people in our communities,” says Maroleng.
Y’ello Care 2017 activities will take in the following countries:
- Guinea Bissau
- Ivory Coast
- South Africa
- South Sudan
Prize monies for the best campaigns
At the end of the programme, all MTN operations that participate in Y’ello Care stand in line to win monetary prizes, which are to be invested into CSI or community upliftment programmes in their market. These include the Group President & CEO prize of US$100 000 and Vice President prizes for each region (WECA, SEA and MENA) of US$30 000.
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