Etisalat chairman Hakeem Belo-Osagie steps down

Etisalat chairman Hakeem Belo-Osagie steps down

Chairman of Etisalat Nigeria, Mr. Hakeem Bello Osagie, has resigned his appointment following the approval of a restructuring plan for the telecommunications firm.

The Chairman of Etisalat Nigeria, Mr. Hakeem Bello Osagie, has resigned his appointment following the approval of a restructuring plan for the telecommunications firm.

The resignation is effective immediately, according to an insider source.

“Although the chairman had planned to leave immediately the banks made the take-over move, he opted to tarry until a road map for the company was finalised. The timing of the resignation was strategically delayed till now when stakeholders have agreed a plan and comes more than a week after Mubadala Development Company directors tendered their resignation.

The development also reflects Mr. Bello-Osagie’s deep commitment to protecting the interest of all stakeholders. It is now expected that Etisalat Nigeria under its new shareholding structure will navigate through its current loan repayment challenge with minimum impact. “ the source added.

“Over the last several months, the chairman has worked extensively with critical stakeholders to prepare clearly articulated strategies and robust road maps that will mitigate the impact of the new shareholding restructuring and realignment on the operations and management of the 4th largest telecoms player in Nigeria.

With this development, the new board will assume control of Etisalat.

This is coming following interventions, which have been roundly applauded, from regulatory agencies, including the Nigeria Communications commission (NCC) and Central Bank of Nigeria (CBN) and other stakeholders to ensure that the best decisions are taken in the interest of the subscribers, employees and the Nigerian economy.

Further announcements on the composition of the new board are expected from the stakeholders.” The source remarked.

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SA startup takes entertainment scene to new heights

SA startup takes entertainment scene to new heights

Vibescout, an innovative start-up that provides event listings and city guides, is now listing movies showing on 690 screens in 94 cinemas across South Africa.

Vibescout, a startup that provides event listings and city guides, is now listing movies showing on 690 screens in 94 cinemas across South Africa. Vibescout is now officially the largest movie aggregator in South Africa and continues to take the country’s entertainment scene to new heights.

Co-founded in 2015 by brothers’ Paul and Jonathan Myburgh, Vibescout’s vision is to provide an easy-to-use platform used to smartly curate the best things to do near you. This is done through event listings, comprehensive go-to guides and now, movie listings.

Vibescout officially launched out of beta and started providing event listing in October 2016; by April 2017 they reached over 100 000 users for the month! In 27 June 2017, Vibescout became the largest movie aggregator in South Africa, listing movies showing on 688 screens in 94 cinemas throughout the country.

“It took roughly 6 weeks to get a MVP release and from it we have had amazing user feedback. We are currently getting nearly 10 000 users weekly using our movie section to find the latest movies and locate cinemas around them. We didn’t realise it at the time and such a goal wasn’t even on our radar, but we are now officially the largest movie aggregator in South Africa.”

Staff Writer

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Major features upgrade expected for M-Pesa

Major features upgrade expected for M-Pesa

Safaicom will undertake a three-week upgrade of M-Pesa. (image: Wikimedia)

Kenyan mobile operator, Safaricom is expected to undergo the third upgrade in 10 years of M-Pesa. The upgrade is expected to take up to three weeks and will  include a rollout of more features on the mobile money platform. The mobile platform serves more than 26 million customers in the country.

According to the company, the upgrade will reduce the need for customers to make requests to its call centre and reduce the time that new partners take to be integrated onto the M-Pesa system from weeks to a few hours.

Safaricom said it looks to deploy new features and services over the coming months. Among the new features that customers can look forward to including M-Shwari and KCB M-Pesa implementation in the Safaricom App.

As a result of the changeover M-Pesa customers were unable to transact on the service for two hours on June 30 beginning 1am to 3am and services will not be available again on July 5 at a similar time.

Staff Writer

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Digitally transform for a new breed of customer

Digitally transform for a new breed of customer

Claude Schuck, regional manager at Veeam Africa.

Given the exponential growth of data generated by mobile devices in the connected business landscape, organisations have no choice but to embrace digital transformation initiatives. But while technology is an important aspect of it, customer experience will be one of the most significant drivers behind this change.

The 2017 IT Spending Intentions Survey has found that 96 percent of organisations have digital transformation on their roadmap with more than half of those activities currently being implemented. And while maintaining a competitive advantage is an important reason behind this shift, embracing innovation in the areas of data and availability are other, often more important parts in this evolution.

As millennials are entering the workforce, their changing expectations regarding products and services are forcing enterprises to either embrace an always-on environment or risk losing their relevancy. In certain respects, digital transformation has surpassed consumerisation as the next pillar behind a shift in what the customer of the future will look like.

Access to data
In all of this, availability of data is fundamental. According to the 2017 Veeam Availability Report, 69 percent of global enterprises feel that availability is a requirement for digital transformation. Unfortunately, 66 percent of respondents say initiatives are held back by unplanned downtime caused by the likes of cyber-attacks, infrastructure failures, network outages, and natural disasters.

The deployment of cloud technologies fit into the move towards future-proofing operations while reducing the reliance on legacy solutions. Analytics and the real-time access of data are fundamentally required to create a digital dependency in this always-on environment.

But access to data now involves more than just a business advantage. In the 2017 Veeam Availability Report, almost half of respondents surveyed see a loss of customer confidence due to data availability issues. Additionally, 40 percent experienced damage to brand integrity, which affected both brand reputation and customer retention when there is no access to reliable data.

Preparing for digital transformation
This is not to say an organisation can simply adopt cloud or other virtualised solutions to be ready for a digital environment. The reality is that new customers require enterprises that are investing in the right areas for transformation.

Those ones maintaining a focus towards on-premise access to data will start losing momentum as the new breed of customer expect a more inclusive solutions environment. They are accessing company information irrespective of device or location and rely on the business to provide the information they need whenever or wherever they want it.

As such, the Internet of Things (IoT) are continually driving a more connected experience with a myriad of devices being linked to databases. These must be available in a cloud environment. And while this is not necessarily only through a public cloud offering but certainly through a hybrid solution that brings together data from all sources.

Being mobile
Another consideration is that of mobility, especially that of workload mobility. In this respect, it is making workloads available across any cloud or location to maximise IT investments and increase flexibility across the business.

The biggest challenge for enterprises in this environment is knowing what to put (information, applications, and data) and where to put it (a public cloud, private cloud, or both).

Digital transformation and availability go hand-in-hand. How best to manage it for the improvement and enhancement of the customer experience will be vital.

By Claude Schuck

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Interview: Benji Coetzee EmptyTrips CEO, Seedstars Finalist

Interview: Benji Coetzee EmptyTrips CEO, Seedstars Finalist

Benji Coetzee, Founder and CEO of EmptyTrips.

In another eye-opening interview, IT News Africa spoke to Benji Coetzee, the CEO and Founder of innovative startup, EmptyTrips.

EmptyTrips is a startup which is looking to usher in a new age of logistics. As many transporters and companies suffer from empty return legs and with shippers suffering from high costs to ship their goods from point A to B, EmptyTrips offers an alternative solution. EmptyTrip is Africa’s first online transport marketplace connecting Transporters, Brokers & Shippers. The company aims to open the market and region for trade by enabling smart transport. Using integrated systems,

Using integrated systems, EmptyTrips matches and connects spare capacity on vehicles to those who need goods transported; therefore, transporters and companies recover costs on return leg trips and shippers get to fill this space and get their goods shipped at a discounted and competitive fee. This is done by using smart algorithms to match the space needed and the space offered.

The Founder and CEO of EmptyTrips, Benji Coetzee, has nearly a decade experience in top tier Management Consulting, Banking & Insurance across a number of industries including Mining, Transport, Infrastructure Projects and Financial Services. Benji has now shifted her focus to becoming a full-time entrepreneur aiming to disrupt the African business status quo through innovative and exponential technologies.

IT News Africa spoke to Benji about the inspiration behind EmptyTrips, how the company will change the logistics industry and touch on the startups experience in the Seedstars Startup Competition.


1) What was the inspiration behind starting EmptyTrips?

Approximately 2 years ago, I was driving down the N3 from Durban passing empty trucks, rail wagons and thinking of how my consulting clients complain about expensive transport costs eating into profit margins. Applying economic theory to it simply didn’t make sense; excess supply leads to lower prices, or better-matched demand and supply leads to equilibrium… Then, I decided that something needed to be done, a smart market for transport was needed. Technology held the key

2) What are some of the challenges within the logistics field in Africa and how does EmptyTrips help combat them?

The logistics industry is very old and traditional. One of the key challenges we are facing is educating people and convincing experts that technology will assist them with reducing space wastage and costs. But we remain committed as we know this is the way of the future. We have first-mover advantage and have come this far. We will keep on pioneering!

3) Are there any security checks in place in order to ensure a good experience for all users?

Yes, there are security checks in place. All transporters go through a strict vetting process where we check their background and info supplied to us. We also use a 3 strike you are out rule, where if they violate any of the terms of the contract, 3 times and over, we take them off our system.

4) In how many African countries does EmptyTrips operate?

1 at the moment, we operate in Johannesburg and we have plans in place to go global.

5) What would winning a startup competition like Seedstars mean for your company?

Winning a competition like Seedstars would help us move into commercialisation phase, and give us the monetary boost that will help us expand the team and the reach. It will give our brand global exposure.

6) What sort of impact do you think EmptyTrips can have on the logistics industry?

The industry is faced with 30-40% inefficiency in the form of empty return legs (i.e. vehicles returning empty) if we can reduce this by half, it offers immense recovery potential – supporting a struggling industry given economic down-turn.. By using smart-mapped spaces we reduce wastage on moving vehicles to offer cost-savings. These lower transport costs, reduces the barriers to entry of products across Africa (enabling trade) and lowers inflation-linked increases for consumers in every-day products.

Furthermore, we aim to reduce the number of vehicles that are needed for transport reducing empty return legs with economic goods providing better asset utilization, leading to lower congestions, and as such, is better for the environment.

7) How do you think EmptyTrips could impact the growth of SME’s in Africa?

For smaller transporters, Emptytrips will help assist them to get on the map, as the big corporate try and monopolise the industry. Our platform helps smaller companies that have no systems in place to better utilise their assets. Because we pay our transporters within 48hours after a successful delivery, smaller companies will no longer have to stress about cash flow issues. From the shipper’s side, Emptytrips can help them lower their shipping costs/fees.

By Dean Workman

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Ghanaian Startup OMG Digital Recieves $1.1M Funding

Ghanaian Startup OMG Digital Recieves $1.1M Funding

OMG Digital Founders Jesse Arhin Arhin Ghansah, Prince Boakye Boampong and Dominic Mensah

Ghanaian tech startup, OMG Digital, has announced that the company has closed on Seed Funding of $1.1M having received backing from a number international investors.

Backed by the Y-Combinator, the new media company is targeting Africa’s millennial population through shareable and hyper-local pop-culture content, which has seen the startup being dubbed as the ‘Buzzfeed of Africa’ with its OMGVoice brand. OMG Digital already has monthly aggregated content views of over 90 million, a monthly social reach of 80 million, with 4.5 million readers to the website each month since its launch in February 2016.

Currently operating in Ghana, Nigeria and Kenya, the 25-strong team, create and curate listicles, pictorials, videos and memes that are tailored to specific African countries and cultures. Reflecting the diverse interests of the 250 million+ African millennials on the continent, article topics range from 6 Badass Warriors From Ghana you should know off and The Most Ridiculous Nigerian Food Myths, to more serious news such as Ghana, Kenya and Malawi being chosen to pilot the world’s first Malaria vaccine in 2018. The online platform also produces video content focused on culture and hyper-local recipes via their culinary brand, Servepot, and is on the verge of launching two new verticals focused on lifestyle and technology.

Millennials make up more than a third of the continent’s population. They are the most connected generation with a strong affinity to mobile technology and social media usage. 90% of OMG’s subscribers visit from a mobile [predominantly android] device.

On why they chose to invest in OMG Digital Kai Bond, Head of Investing at Comcast’s Catalyst Fund says “OMG Digital have created a truly unique publishing brand through their deep understanding of Africa’s exploding digital media space. Catalyst Fund looks forward to helping this team continue to grow as they scale on such a super-diverse continent.”

Founded by Jesse Arhin Ghansah, Prince Boakye Boampong and Dominic Mensah, the company will use this investment to continue to dominate the social feeds of millennials across the continent by setting up company offices in Accra, Lagos and Nairobi, growing their advertising and marketing operations and investing in producing more video content.

OMG Digital Co-Founder Jesse Arhin Ghansah says “We’re not creating content solely for a homogenous ‘African’. We develop specific content strategies for producing locally relevant material for Africa’s diverse audiences; working hard to ensure that our content is available to millennials regardless of what platform they may be on. Through this, we have managed to build not only one of the biggest audiences in Africa, but also attract some of the biggest consumer brands on the continent and around the world”.

OMG Digital’s online platforms are fast gaining a digital marketing and advertising presence, built on sponsored and native content, giving brands the opportunity to reach audiences through articles, videos, quizzes and other content. They have projects with leading regional mobile network providers as well as Coca Cola, Huawei, KFC and Philips; and has recently started a social media campaign with global superbrand Pringles.

Ghansah concludes, “Global brands now understand the growth metrics Africa presents them, yet they may not quite understand how to actually connect with this new audience, which is where we come in. We know our audiences, what they love, hate and aspire to – how they react to and engage with online media; so we are currently working with some genuinely forward-thinking brands to produce nuanced, smart and engaging sponsored content that resonates with our different communities. Our aim is to be in the newsfeed of every user on the continent through an OMG Digital brand in the future.”

Staff Writer

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Mwabu sets up hub in South Africa

Mwabu sets up hub in South Africa

Mwabu is building its capacity in South Africa with a well-seasoned local team.

Mwabu has made a notable investment in the South African market, through the establishment of its local hub which will open in Rosebank, Johannesburg in June. In the last four months alone, Mwabu has grown its presence in the country from one to seven local employees.

With a mandate to improve the quality of education in rural African schools, the education company offers curriculum-focused teaching and learning content via its e-learning tablet. It also provides focused educator support and training through the Mwabu Academy.

Mwabu has already achieved measurable success across various rural communities in Zambia, which it will now seek to replicate in South Africa.

“Our vision is for pupils across rural Africa to benefit from a quality education. We want to equip them to access new opportunities and drive forward the development of the continent,” says Justin Reilly, CEO at Mwabu.

The company has made a major commitment to the South African market in terms of its extensive curriculum-focused content, with plans to introduce translations in local languages as it has successfully done in Zambia. This commitment, together with the considerable teacher support and training offered by the Mwabu Academy, provides Mwabu with a unique value proposition in the South African market for primary schools.

Mwabu has also made a significant investment in local market insight through a strategically assembled South African team. The company currently has seven employees spread across the country and is seeking to fill another six vacancies with locally-trained professionals. Newly appointed Business Development Manager, Didi Bryant, brings a wealth of experience to the team, having worked in both a classroom and corporate education environment.

She joins seasoned Business Development Manager, Oliver Nudds, complementing his mandate to grow Mwabu’s network.
Bryant previously worked for Pearson where she gained considerable experience in the sale of digital education solutions as well as the training on and implementation of the company’s products.

Her considerable knowledge of the South African schooling context will assist Mwabu in developing a roadmap for the practical implementation of its education solutions in schools.

“The realities of working in the South African school environment are very disparate. Some schools have state-of-the-art technology which can accommodate any solution. Then there are other schools where budget and infrastructure simply won’t allow for the solutions they want,” says Bryant. During her career, she has become adept at finding solutions to these types of challenges.

In South Africa, there is no single decision-making governing body. As such, the South African team’s focus for Mwabu will involve creating awareness around the company’s value proposition of reaching children in rural locations.

Mwabu is currently in the process of recruiting a candidate to represent the Training Academy and is committed to finding the right locally-trained professional to take up this position.

“Mwabu is dedicated to creating effective education solutions for the South African market,” says Reilly. “We are confident that the investment we have made both in terms of product and people will take that vision forward.”

Staff Writer

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Getting to grips with the Petya virus as fictional scenario becomes global fact

Getting to grips with the Petya virus as fictional scenario becomes global fact

Petya Virus the latest ransomeware attack (Image Source: )

Picture the scene: in parts of Africa and Europe, office workers are sitting at their computers when the instruction comes into their office mailboxes: ‘As a precautionary measure, turn off your Windows-based computer and do not use wi-fi – the company is under attack globally from a new virus software’. Elsewhere near Mumbai, a terminal at India’s biggest container port is unable to load or unload because of the attack, as the facility can’t identify which shipment belongs to which company. In Kiev where the attack begins, operations are disabled in government systems, private global companies and the Chernobyl nuclear facility. This all sounds like a scene from Tom Cruise’s latest Mission Impossible, filming right now, but instead it is, unfortunately, fact and not fiction.
These scenes – and many more across Europe, Russia, Asia, Africa and North America – unfolded on 27 June as a new ransomware variant attack, the Petya virus, was unleashed globally. Victims were told to pay $300 in cryptocurrency per infected computer to unlock their systems. Anton Jacobsz, managing director at Networks Unlimited, an authorised distributor of Fortinet in Africa, says, “This new ransomware global attack comes just six weeks or so after the WannaCry ransomware crippling of computers in at least 150 countries in mid-May. The strength and reach of these two global ransomware attacks in such a short space of time underscores the seriousness of this kind of cybercriminal activity and the need to guard your organisation.”
Jacobsz says the Petya virus – in just hours – has already impacted on a wide range of industries and organisations, including critical infrastructure such as energy, banking and transportation systems. He clarifies, “This variant is part of a new wave of multi-vector ransomware attacks that Fortinet is calling ‘ransomworm’, which take advantage of timely exploits. The ransomworm is designed to move across multiple systems automatically, rather than stay in one place. It appears that the Petya ransomworm is using similar current vulnerabilities that were exploited during the recent Wannacry attack.
“However, this variant, rather than focusing on a single organisation, uses a broad-brush approach that targets any device it can find that its attached worm is able to exploit. It appears that this attack started with the distribution of an Excel document that uses a known Microsoft Office exploit. Because additional attack vectors were used here, patching alone would have been inadequate to completely stop the attack, which means that patching needs to be combined with good security tools and practices.”
Jacobsz adds that Fortinet customers were protected from all the attack vectors, as they were detected and blocked by Fortinet’s ATP, IPS and NGFW solutions. “In addition, the Fortinet AV team issued a new antivirus signature within a few hours of the discovery to enhance the first line of defence. Further, Fortinet is making available a number of different resources to help customers ride out this new wave of ransomware attack.”
These resources include the following:

  • A blog containing the latest Fortinet commentary.
  • The Petya Centra Content Hub for ongoing industry news and updates.
  • A webinar for customers on Thursday 29 June.

Jacobsz concludes, “Across the globe, ransomware attacks are becoming the cybercriminal’s latest tool of choice. Against this threat, Fortinet is ready and able to help customers ensure they are protected from this latest generation of malware.”

By Anton Jacobsz, managing director at Networks Unlimited

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Multi-tenancy for the cloud enables economies of scale

Multi-tenancy for the cloud enables economies of scale

Multi-tenancy as a key requirement (image:

Multi-tenancy is an architecture where a single instance of a software application runs on a server and services multiple customers – referred to, in this case, as tenants.

“Multi-tenancy enables separation between tenants running applications in a shared environment,” explains Dennis Naidoo, senior systems engineer: Middle East, Africa and Turkey at Tintri, Inc., a leading provider of enterprise cloud platforms. “In a multi-tenant deployment, the resources controlled by one tenant are physically or logically separated and secured from other tenants. In addition to tenant isolation, per-tenant reporting and quota management are often important. Multi-tenancy is a key requirement for IaaS, PaaS, and SaaS offerings across public cloud, on premises and hosted private cloud environments.”

He stresses that multi-tenancy is a must for the cloud, with two clear reasons:

1. Agility and scale: In a shared multi-tenant environment, rolling out new capabilities can be done once for the entire infrastructure for all customers. Contrast this with dedicated hardware per customer, where a change has to be orchestrated across all of the customer environments at large scale.
2. Cost efficiency: To optimise for costs, cloud service providers (CSPs) and large enterprises need to maximise their infrastructure utilisation. Multi-tenancy enables them to share infrastructure across multiple tenants, leading to significant savings compared to dedicated hardware for each end customer.

Naidoo adds that the three primary requirements in a cloud environment are self-service, differentiated services, and automation, chargeback and reporting.

“In a cloud environment, tenants own and control their applications. Self-service gives tenants the control they need, enabling agility and flexibility. When it comes to differentiated services, CSPs cannot thrive on just providing basic infrastructure. They need to add value and create differentiated services to set themselves apart from competition. Automation,” Naidoo continues, “is a key requirement to enable agile processes for deploying cloud applications as well as for monitoring, chargeback and reporting.”

He points out that a multi-tenant environment creates significant requirements for a storage system. “These requirements are often cumbersome to design and implement with legacy storage. The Tintri enterprise cloud platforms remove the complexity by aligning itself with what matters most – the tenant application,” he says.

Multi-tenancy at the management layer
In most cases, CSPs deploy multi-tenant services such as IaaS and DaaS by leveraging management solutions. For example, a CSP may deploy IaaS using VMware vCloud Director or OpenStack; VMware Horizon is commonly used for DaaS.

“While these management packages provide the framework and tools for multi-tenant environments, Tintri surfaces specific tenant VM information to facilitate reporting and chargeback. Tintri also enables per-VM policy configuration through the Tintri REST APIs and Powershell toolkit,” highlights Naidoo.

In some private cloud deployments, tenants are given access to the infrastructure. “Dedicated infrastructure per tenant is not cost efficient, so CSPs deploy private clouds on shared infrastructure and use multi-tenancy to isolate tenants,” he notes. “Tintri supports hosted private cloud environments through: secure tenant separation, data encryption, service assurance and per-VM analytics that can be used for billing, chargeback and customisation.”

“The need to reduce costs of IT by sharing IT resources is especially prevalent in our region,” adds Anton Jacobsz, managing director of Networks Unlimited, an African value added distributor of Tintri products and solutions throughout the continent. “In a market that plays host to a number of industries, multi-tenancy architectures enable regional organisations to achieve their desired economies of scale.”

By Dennis Naidoo, senior systems engineer: Middle East, Africa and Turkey at Tintri

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20% of consumers in South Africa use iOS in contrast to 74% using Android

20% of consumers in South Africa use iOS in contrast to 74% using Android

Cost is also a factor in Apple’s iOS operating system only taking a 20% market share in the country, where 74% use Android.

Ten years since the launch of iOS, a research conducted by Upstream, mobile commerce platform in high growth markets has found that Apple’s operating system could see a new opportunity over the next decade in South Africa where currently 20% of consumers use iOS and 74% use Android.

Apple’s global market share slipped 1.1% over the last year, especially in Western strongholds. This comes at a time when 93% of consumers in developing markets are using digital services on their mobile devices, beyond traditional voice and messaging, and 46% pay up to $5 a month to use them. The findings of the 2017 Emerging Markets Digital Services report, commissioned by Upstream and conducted by global consulting and research firm Ovum reveal that consumers value digital services more than the handsets they use to access them.

Guy Krief, CEO of Upstream, said “British digital brands, and their western counterparts, need to think globally when crafting their growth strategy. Emerging markets offer an opportunity to engage with a new generation of connected consumers as they come online for the first time. While these brands are well placed to form a relationship with customers all over the world due to their international appeal, they need to understand the local markets, and the key role operators play in enabling access to a realm of digital services to consumers.”

The results point to an opportunity for technology and digital companies to engage consumers in developing markets who are hungry for a variety of digital services:

  • 53% make use of digital utilities like anti-virus, battery and memory boosters every day
  • 48% use a daily digital education application like language learning services
  • 58% access religious content on their digital devices daily

The survey of 4,000 respondents across Brazil, Egypt, Indonesia, Nigeria and South Africa also found that when it comes to discovering these new digital services, social media networks play a key role for 67% of South African consumers. Also effective in promoting new digital services to customers are operator owned channels (62%). Furthermore, consumers prefer to pay for digital services via mobile operator backed methods (57%), such as carrier billing, and 59% would use digital services more if a faster registration process for subscriptions was offered.

The research further reveals that 22% of South African consumers find digital services expensive and 19% find data access is too high. The findings highlight that mobile network operators are in a crucial position as a gateway for emerging market consumers to access and pay for digital services, like utilities for mobile devices, entertainment and mobile financial services, such as microinsurance.

Krief continued, “Apple’s high device cost has driven many users to purchase much cheaper handsets, the availability of which has opened up a huge digital opportunity in emerging markets to be captured via mobile. It’s not just that the phone is the key connected device in these high-growth markets; it’s also that the mobile can serve as a medium to cover basic social infrastructure gaps, whether in financial services, education, health, etc. Only 2% of Egyptians have a payment card, for example, so the airtime balance on their phone is the easiest way for them to make an online payment for the digital services they want.

Digital brands need to adapt their approach to the unique needs of emerging markets consumers through the utilisation of the high trust consumers have in mobile operators to deliver digital services. 62% of consumers already trust them more than other providers in the delivery of digital services over mobile.”

Staff Writer

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